Articles & Resources

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Deal-specific competitive insights sent straight to your inbox. Introducing Deal Tips.

Learn about Klue’s Deal Tips – a new feature that supports sellers in competitive deals by sending personalized content to their inboxes.

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Closing the Competitive Revenue Gap

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Breaking Down the Four Walls: How to Access Competitive Intel from Your Revenue Teams

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Getting Started with Battlecards

Hone your skills or learn the basics of battlecards, this collection has you covered.

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The Five Laws of Highly Effective Battlecards

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Build Better Battlecards

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Sales Battlecards 101: Expert Guide + Battlecard Templates (2025)

Fact, Impact, Act – The Battlecard Building Framework

How Hubspot Builds Battlecards to Support Every Stage of the Deal | Compete week 2023

The Secret Ingredients to a Deal-Winning Battlecard

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Your Ultimate Battlecard Building Toolkit

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How to Analyze Win-Loss Data | Step-By-Step Guide

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Blindspots: The Ultimate Guide to Building a Better Win-Loss Program (Teaser Chapter)

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How to Tag Win-Loss Interviews | Step-By-Step Guide

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The AI in Competitive Intelligence Report

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Klue Acquires Goldpan.ai to Accelerate AI-Driven Win-Loss Research

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Deal-specific competitive insights sent straight to your inbox. Introducing Deal Tips.

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How to Scale Your Win-Loss Program with Automated Surveys

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Seven Lessons from Revenue Leaders Outselling the Competition

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How to Level Up Your Win-Loss Program with Seller Interviews (Guide + Framework)

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How to Conduct Customer Churn Interviews: Step-By-Step Guide

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How to Conduct Win-Loss Interviews: A Step-By-Step Guide

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Six Lessons from CMOs Differentiating in their Market

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Direct vs. Indirect Competitors (6 Real-World Examples)

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Generating Interview Pipeline: How to Effectively Source Win-Loss Interviews

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Getting Started: How to Build the Foundations for a Successful Win-Loss Program

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Six Competitive Intelligence Tips from Compete Week

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Competitor Monitoring 101: 12 Unique Ways To Track Your Competitors

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How to Create a Win-Loss Survey: Step-By-Step Guide (2025)

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The Truth About How Competitive Your Deals Are (According to 3,400+ Buyers)

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Three Win-Loss Secrets from the C-Suite

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How to Differentiate in a Crowded Market with Anthony Pierri (Compete Week 2024 Keynote)

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How to Differentiate Your Tech With Emma Stratton (Compete Week 2024 Keynote)

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Klue Earns Spot on Deloitte Technology 2024 Fast 50™ and 2024 Fast 500™ Lists for Third Straight Year

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Dismantling Competitors with Trap Questions and Battlecards

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The Ultimate 7-Step Guide to Win-Loss Analysis (2025)

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How to Do a Competitive Landscape Analysis: Guide + Frameworks (2025)

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Compete Week 2024: Day Two Recap

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Competitive Intelligence Newsletter Guide

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Compete Week 2024: Day One Recap

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Klue Launches 360° Win-Loss to help businesses remove bias from decision-making about their product and go-to-market strategy.

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Remove Bias From Decision-Making. Introducing Klue’s 360° Win-Loss.

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Business Wargaming Template

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Beyond the Price Tag: The Real Deal-Breakers, According to Your Buyers

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Klue Named One of Canada’s Top Growing Companies by The Globe and Mail, Achieving 403% Three-Year Revenue Growth

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Three Lessons from Delivering Win-Loss to Leadership

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Research Report: When the Pie Shrinks

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Lessons from Air’s Disruptive Marketing in the DAM Industry

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Competitive Intelligence 101: Overview & Step-By-Step Guide (2025)

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Three Reasons Why You’re in the Dark About Your Deals (And How to Fix it)

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9 Steps to Establishing Competitive Enablement Within Your Business

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The Five Questions you Need to Ask Your Buyer

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How to Deliver Intel When and Where Reps Need it with Klue

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How to Use the ‘COMP-ACT’ Framework to Build Better Battlecards

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Your Churn Analysis Interview Template

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How to Measure the Impact of Your Competitive Intelligence Program with Klue

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What’s New in Klue? Here’s Everything We Released In June and July (2024).

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Sales Battlecards 101: Expert Guide + Battlecard Templates (2025)

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Competitive Battlecards 101 Mini Course

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How to Build An Intel Digest in Klue

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How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

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Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

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Your Competitive Enablement Business Case Template

How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback

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How to Nail Your Competitive Positioning (with examples)

HowToFindTarget

How to Find, Target, and Take Your Competitor’s Customers

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Your Competitive Confidence Survey Template

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Why Old-school Competitive Analysis is Old News

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Three Things You Missed From Klue Quarterly

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Announcing Klue & Gong Engage: Competitive intel when and where your reps need it

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The Competitive Enablement Maturity Model

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6 Tips For Getting Buy-In From Your Salesforce Admin

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Two of our Product Marketers (barely) Survived Running Win-Loss, Here’s Why.

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How to use Klue to Measure the Impact of Your Competitive Intelligence Program

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The Five Laws of Highly Effective Battlecards

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Level Up Your Compete Program With Klue and Salesforce

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Four Ways our Product Marketing Team is Using Klue Insights

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Bring your buyer’s voice to your intel. Introducing Klue Insights.

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Your Win-Loss Analysis Executive Summary Template

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How is Klue Building an AI Foundation for Market, Buyer, and Competitive Insights?

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How Does Klue Integrate with LLMs, and Is It Safe?

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Four Reasons why you DON’T Need Klue AI

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Competitive Revenue Gap Calculator

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How to Conduct Customer Research and Competitor SWOT Analysis with AI

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The Three Biggest Takeaways from the AI in Competitive Intelligence Report

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How to Incorporate Klue Win-Loss Insights Into Your Compete Content Using AI

Your-Guide-to-Conducting-Competitive-Win-Loss-Interviews_Articles

Your Guide to Conducting Competitive Win-Loss Interviews

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Three Ways CMOs are Succeeding with Competitive Intelligence

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Winning More with our Klue Partners

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Klue Recognized as a Deloitte Technology Fast 50™ and Deloitte Fast Technology 500™ Company

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Competitive Intelligence Trends Report 2022

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Klue Unlocks Buyer Intelligence with the Launch of Klue Win-Loss

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Introducing Klue Win-Loss: The ‘All-in-Won’ Solution for Competitive Enablement and Win-Loss Analysis

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Here’s Two Ways Competitors are Actually Impacting your Sales Efficiency

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The 2022 State of Competitive Enablement Report

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Klue Unlocks Competitive Insights from Reviews with AI-Generated Strengths and Weaknesses

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Introducing Klue’s AI-Generated Strengths and Weaknesses: Unlocking Deep Insights from Online Reviews

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Everything You Need to Know about Sales Enablement

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8 Things Your Sales Reps Need to Know About Your Competitor

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Klue x 30 Minutes to President’s Club: 4 Tips to Outsell the Competition

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No More ‘Closed Lost’ to the Competition: What to Expect at Compete Week 2023

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Win The Deals You Should Have Won: Four Real-Life Lessons From Competitive Deals

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The 2021 Competitive Enablement Playbook

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Goodbye Guesswork: Announcing Competitive Revenue Analytics

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Two Reasons Why Sellers Close (or Flop) against Competitors, According to the Data

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How to use the Value Wedge in Competitive Sales

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The Gong & Klue Playbook

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Competitive Advantage Examples: How Five Market Leaders Beat The Competition

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What You Need to Know about Klue & AI

Blog_Why-win-interviews-are-as-crucial-as-loss-interviews-for-future-success

Four Reasons Why Win Interviews Matter as Much as Loss Interviews

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An Introduction to Competitive Intelligence

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New in Klue AI: Identify Competitor Strengths and Weaknesses with Review Insights

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Fact, Impact, Act: The Battlecard Framework You Need to Be Using

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The Primary Goals of Your Win-Loss Analysis Research

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The 2021 Competitive Enablement Report

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What is Competitive Differentiation? Three Ways to Stand out in a Crowded Market

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The 7 Biggest Problems Affecting your Competitive Intelligence Framework

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Four Takeaways From How 300+ Revenue Leaders Are Competing

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Sales Battlecards: Tips, Templates, and Examples

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Competitive Selling: 6 Strategies and Techniques to Help You Beat the Competition

Building_a_Competitive_Insight_How_to_Create_an_Unfair_Advantage_for_Your_Business

Building a Competitive Insight: How to Create an Unfair Advantage for Your Business

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Nine Tips for Building Your First Sales Battlecard (and all the Other Ones)

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Product Marketer’s Guide: Creating Battlecards That Win

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Competitive Intelligence Ethics Gone Wrong: Three Real-Life Examples of Crossing the Line

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Breaking Down the Four Walls: How to Access Competitive Intel from Your Revenue Teams

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Data Shows These Four Mistakes Are Preventing Your Battlecards from Being Used

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Churn Analysis 101: What It Is and How To Do It

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Six Expert Takeaways from Win-Loss Month on the Competitive Enablement Show

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Faster Time-to-Analysis – AI Summarization

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Closing the Competitive Revenue Gap

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The Low-Down on Low Content Adoption and How to Fix it

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Introducing the Klue Partner Network: We All Win Together

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Klue Slack Integration New Feature: Competitor Quick Find

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Competitors Are Stealing Your Customers: Why Customer Retention Should be a Competitive Priority

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Klue in the News: SalesTech Star Interview with Jason Smith

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Maximize Your Executive Meeting with a Winning Win-Loss Analysis Template

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Clara Smyth: Why the Timing is Right to Join Klue

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Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard

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Klue Is Bringing Win-Loss Analysis into Our ‘All-in-Won’ Compete platform

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Klue Acquires DoubleCheck Research Bolstering Win-Loss Services

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Four Competitive Insights That Will Help Your Sellers Win More Deals

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Do Your Job Better (In Less Time) with GenAI

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The 31 Best Win-Loss Questions You Should Be Asking

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The Five Most Important Things I Learned About Battlecards

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Introducing the Competitive Battlecards Video Series

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Klue Makes Competitive Intelligence Collection a Team Sport with Microsoft Teams

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Klue Named one of Deloitte’s Technology Fast 50™ and Fast 500™ Program Winners for 2022

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Eric Holland: My biggest takeaways from the Winner’s Circle

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Klue Reveals Dates For Biggest Compete Event Of 2022

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Klue Centralizes Win-Loss Data from Clozd, DoubleCheck and More in One Central Competitive Enablement Platform

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How to Consolidate Win-Loss Intel from Clozd, DoubleCheck and Other Win-Loss Providers Into Klue

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Kimberly Bauer: Building a Competitive Intelligence MBA Curriculum with Klue

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Competitive Intelligence Metrics: KPIs for your Competitive Dashboard

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10 Sources of Competitive Intelligence and How to Use Them

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5 Competitive Intelligence Skills You Need to Master

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Find Competitive Intelligence Jobs on the Competitive Enablement Jobs Board

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Introducing the Compete Network — The best competitive experts. All in one place.

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Klue Introduces First-Ever Productivity Workflow for Competitive Enablement

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Becoming the Expert: How Triaging Competitive Intel Elevates Your Role

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Introducing Triage Mode: Your Fast Track to Competitive Insights

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Expert Speakers, Hands-On Workshops, Competitive Wargames: Your Guide to Compete Week 2022

denaaayuni_one_hole_inside_a_spoon._Blue_monotone._Illustrati_f27e4539-90ee-4ee5-a55a-538709f767cd_3

Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

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Ryan Sorley: How to Nail Competitive Win-Loss Interviews

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Cam Mackey: Customer Experience Suffers Without Competitive Enablement

Questions-to-Ask-in-Your-Competitive-Confidence-Survey

Questions to Ask in Your Competitive Confidence Survey

The-Competitive-Enablement-Metric-You-Didnt-Know-You-Needed-Confidence

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

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4 Ways a Competitive Confidence Survey Levels-up your Competitive Intelligence Program

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Why HBO Max Will Dominate Netflix within 10 Years

The-Secret-to-Boosting-Sales-Confidence-Against-Competitors_FEATURE

The Secret to Boosting Sales Confidence Against Competitors

Quick-Dismiss-vs.-Landmine

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

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Introducing Win-Loss Battlecards Powered by Klue and Salesforce

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The Salesforce and Klue Playbook: Four Ways That Salesforce Can Strengthen How You Compete

Apple-vs.-BlackBerryV4-1

How Apple Beat BlackBerry and Stole the Smartphone Crown

Building-Your-Competitive-Intelligence-Newsletter-Common-Mistakes-to-Avoid-1

Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid

What-is-Objection-Handling_-Klues-Sellers-Break-it-Down-1

What is Objection Handling? Klue’s Sellers Break it Down

10-Objection-Handling-Tips-You-Need-to-Know

10 Objection Handling Tips You Need to Know

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What Does a Competitive Enablement Manager Do? Competitive Intelligence Job Description Template

7-Essential-Components-of-a-Successful-Win-Loss-Program

7 Components of a Successful Win-Loss Analysis Program: Best Practices

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Competitive Objection Handling Techniques in 3.5 Easy Steps

Best-of-Season-1-of-the-Competitive-Enablement-Show-podcast_FEATURE

The Best of Competitive Enablement Show | Season 1

Putting-Intel-into-Action-Enabling-Sales-With-Winning-Competitive-Strategies_Podcast

Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable

What-you-gonna-do-when-your-competitors-come-for-you_-1

Tesla Is No Longer the Undisputed Leader in Electric Vehicles

Growing-the-Competitive-Enablement-Category-Klues-Series-B-Funding_FEATURE

Growing the Competitive Enablement Category: Klue’s $62M Series B Funding

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The ARR of Objection Handling in Sales: Address, Reframe, Redirect

Klue-Named-one-of-canadas-Most-Admired-Corporate-Cultures-v2-1

Klue Named One of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital

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Building a Competitive Intelligence Newsletter That People Actually Read

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Klue Wins Tech Culture of the Year at 2021 BC Technology Impact Awards

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Klue Named One of the Fastest-Growing Companies in Deloitte Technology Fast 50™

The-Objection-Handling-Pyramid

Objection Handling 101: How to overcome competitor’s FUD and win deals

Enabling-Product-Teams-With-Competitive-Intelligence_Podcast

Enabling Product Teams with Competitive Intelligence and Earning a Strategic Voice at the Leadership Table: a Conversation with Unbounce’s Fiona Finn

How-to-Succeed-as-a-Competitive-Team-of-One_Podcast

Three Lessons from a ‘Team of One’ Leading Competitive Enablement

The-first-ever-Competitive-Enablement-Summit-is-coming.-Heres-what-to-expect_FEATURE

The First-Ever Competitive Enablement Summit is Coming. Here’s What to Expect.

What-does-it-take-to-differentiate__Podcast

How to Launch a Product That Differentiates from the Competition

G2_Blog

G2 Ranks Klue the Leader in Competitive Intelligence Tools

LinkedIn_What-does-it-take-to-differentiate__Podcast

What Does it Take to Differentiate? | James Doman-Pipe, Remote

The-Secret-to-Scaling-your-Competitive-Enablement-Program_Blog

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

Five-Reasons-Your-Competitive-Enablement-Program-Should-Support-Sales-First

Five Reasons Why Your Competitive Enablement Program Should Support Sales First

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What Competitive Intelligence Should you be Collecting? | Dave Barker

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How do you Outsell your Competitors? | Anthony Iannarino

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