Every PMM knows the drill: urgent request for a battlecard, zero time to build it.

Maybe your biggest competitor just dropped a new feature and your sales team needs answers. Or you’re entering a new market and need intel on players you’ve never tracked before.

The old way meant hours of research – digging through review sites, piecing together screenshots, and trying to remember which Google Doc had that perfect customer quote.

The new way? About 60 seconds.

Ask Klue Research Mode lets you generate complete battlecards using simple prompts. It pulls from your existing competitive content, win-loss interviews, and verified public sources to create the content needed for comprehensive cards instantly.

Here’s exactly how to do it👇

Step 1: Open Ask Klue and Enable Research Mode

In the Klue app, click into the Ask Klue search bar in the top left corner.

(📌 Quick note: You can also access Ask Klue directly in Slack or Salesforce – wherever you already work. But for generating battlecards, the Klue app gives you the most control.)

Now here’s the crucial part – make sure to enable Research Mode.

Research Mode expands what Ask Klue can search. Regular Ask Klue pulls from your published battlecards and alerts – perfect when sellers need quick answers from existing content. But Research Mode searches everywhere: your Knowledge Hub documents, win-loss reports, unpublished content, plus external sources like review sites and competitor pages.

Think of it this way: regular Ask Klue searches your content library. Research Mode searches your content library, your entire competitive knowledge base, and the web – all at once. That’s how it generates completely new battlecard content instead of just surfacing what already exists.

Step 2: Grab a Prompt from Our Guide (Or Write Your Own)

You could write your own prompt from scratch – and sometimes that’s exactly what you need for specific situations. But if you want a proven starting point, the Ask Klue Prompt Guide contains pre-written prompts for different battlecard types.

The Ask Klue Prompt Guide contains a variety of pre-written prompts for different battlecard types. Each one is structured to pull the exact intel you need.

Some examples:

  • Why We Win – Generates four winning themes with proof points
  • Objection Handling – Creates responses to prospects’ most likely objections
  • Company Overview – Builds a complete competitor snapshot
  • Feature Comparison – Compares pricing models and tiers

Just open the guide, find the prompt you need, and copy it.

Step 3: Generate AI Battlecard Content

Once you’ve picked a prompt from the guide (or created your own), paste it into Ask Klue and replace the placeholder text with your specific details.

Where it says [Competitor Name], type your actual competitor. Where it mentions your company, add your company name. Simple swaps like that.

Hit enter.

Within seconds, Ask Klue generates all the battlecard content you need. The output varies based on which prompt you used.

For example, if you chose the Why We Win prompt, you’ll get:

  • Four distinct winning themes
  • Context for each theme backed by real evidence from reviews or win-loss interviews
  • Discovery questions to expose competitor weaknesses
  • Source citations showing exactly where the intel comes from

Or if you used the Objection Handling prompt, you’d get:

  • Common objections buyers raise
  • Validated responses that reframe the conversation
  • Proof points to back up your claims

What makes the output so comprehensive is how Ask Klue blends different sources – pulling from public G2 reviews in one section, then referencing your custom battlecard content in another. You’re getting both internal knowledge and external validation in a single response.

Step 4: Copy and Deploy

Once you’ve got your generated content, click “Copy Card” and paste it into a new battlecard in Klue. Tweak the formatting, add context, and share with your sales team.

The whole process takes less than a minute.

When to Use This Approach

AI-powered battlecard generation works best when:

  • You need speed – Something good enough today beats perfect next quarter
  • You’re tracking new competitors – Get baseline intel before diving deeper
  • You want fresh perspectives – Surface insights from reviews or interviews you might have missed
  • Your content needs updating – Refresh stale cards with the latest intel

Remember, these generated cards aren’t meant to replace deep competitive analysis. They’re meant to give you a running start so your sellers have what they need while you build something more comprehensive.

Your Next Steps

Ready to try it yourself? Here’s what to do:

  1. Open the Prompt Guide – Head to klue.com and grab the prompts you need
  2. Pick one competitor – Start with whoever’s showing up most in your deals
  3. Generate your first card – Follow the steps above to create instant intel
  4. Share with your team – Get feedback on what resonates and what needs work

The days of starting from a blank page are over. With Ask Klue Research Mode, you’re always just one prompt away from the competitive intel your team needs to win.

Want to see Ask Klue in action? Book a demo.