author

Adam McQueen

Content & Community at Klue

Adam McQueen is Klue’s Senior Content & Community Manager and the voice behind The Coffee & Compete Podcast – a 100+ episode podcast featuring the sharpest minds in product marketing and competitive intel. A former sports journalist turned B2B storyteller, Adam now leads Klue’s media and community strategy. He’s been a guest on podcasts like Brands That Podcast and Recorded Content, sharing his playbook for building media-led content engines from the ground up

Most Recent Articles

AUTHOR: ADAM MCQUEEN

Types of Competitors - indirect and direct competition

Direct vs. Indirect Competitors (6 Real-World Examples)

Klue Labs: The truth about how competitive your deals are

The Truth About How Competitive Your Deals Are (According to 3,400+ Buyers)

Beyond the Price Tag: The real deal breakers, according to your buyers

Beyond the Price Tag: The Real Deal-Breakers, According to Your Buyers

Three Lessons from Delivering Win-Loss to Leadership

Three Lessons from Delivering Win-Loss to Leadership

Lessons from Air's Disruptive Marketing in the DAM Industry

Lessons from Air’s Disruptive Marketing in the DAM Industry

The Five Questions you Need to Ask Your Buyer

How to Deliver Intel When and Where Reps Need it with Klue

How to Measure the Impact of Your Competitive Intelligence Program with Klue

Your Ultimate Battlecard Building Toolkit

How to communicate more effectively by building Intel Digests your team will crave

How to Build An Intel Digest in Klue

How to speed up competitor analysis and still deliver intel your team can trust

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

How to Nail Your Competitive Positioning (with examples)

How to Nail Your Competitive Positioning (with examples)

How to Find, Target, and Take Your Competitor’s Customers

Why old school competitive analysis is old news

Why Old-school Competitive Analysis is Old News

Three takeaways from Klue Quarterly

Three Things You Missed From Klue Quarterly

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