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Mar 24th 2020

Competitive Battlecards 101: Objection Handling Sales Battlecard

5 min

Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against competitors.

Mar 22nd 2020

Competitive Product Analysis Template

7 min

Eight steps to conduct a competitive analysis of your competitors’ products using a combination of internal and publicly-available information.

Feb 20th 2020

Competitive Battlecards 101: Key Takeaways and Quick Dismiss Sales Battlecards

4 min

The Quick Dismiss competitive sales battlecard template will help your sales reps quickly talk down any claims competitors are making.

Feb 12th 2020

8 Essential Sales Battlecards You Need to Know

5 min

The top 8 essential sales battlecards you need to know to cover any competitor and put your sales reps ahead. 

Jan 28th 2020

Sales Battlecard Content Framework: Principles for Building your Content

4 min

Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a sales deal. But, for […]

Jan 4th 2020

How to Deposition Your Competition Like a Champ

7 min

Winning a sales deal requires positioning your product as the right choice, while simultaneously depositioning your competition quickly.

Nov 26th 2019

Top Questions and Answers About Sales Battlecards

4 min

You’ve got questions. We’ve got answers. Here are the top sales battlecards questions and answers from product marketers.

Nov 19th 2019

Competitive Battlecards 101: Approach-to-Market

4 min

Learn how to articulate your competitors’ go-to-market strategy with the Approach-to-Market battlecard.

Nov 9th 2019

Objection Handling: How to Navigate Claims from your Competition

6 min

Learn the why, the what, and the how of handling objections from competitor claims.

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