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Target-Customer-Analysis-8-Steps-to-Analyzing-Who-Your-Competitors-Target
Mar 1st 2021

Target Customer Analysis in 8 Steps: Who Do Your Competitors Target?

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

How-to-Build-Battlecards-Salespeople-Love-1-1
Jul 30th 2020

How to Build Battlecards Salespeople Love 

8 min

Increase win rates, shorten sales cycle time, and improve adoption of competitive intelligence by building battlecards that salespeople love.

Competitive-Battlecards-101-Objection-Handling-Sales-Battlecard-1
Mar 24th 2020

Competitive Battlecards 101: Objection Handling Sales Battlecard

5 min

Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against competitors.

Competitive-Product-Analysis-Template-
Mar 22nd 2020

Competitive Product Analysis Template

7 min

Eight steps to conduct a competitive analysis of your competitors’ products using a combination of internal and publicly-available information.

Battlecard_KeyPoints_1760x900px_V2
Feb 20th 2020

Competitive Battlecards 101: Key Takeaways and Quick Dismiss Sales Battlecards

4 min

The Quick Dismiss competitive sales battlecard template will help your sales reps quickly talk down any claims competitors are making.

Top-8-Essential-Sales-Battlecards-to-Include
Feb 12th 2020

8 Essential Sales Battlecards You Need to Know

5 min

The top 8 essential sales battlecards you need to know to cover any competitor and put your sales reps ahead. 

Sales-Battlecards-Framework
Jan 28th 2020

Sales Battlecard Content Framework: Principles for Building your Content

4 min

Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a sales deal. But, for […]

How-to-Deposition-Your-Competition-Like-a-Champ
Jan 4th 2020

How to Deposition Your Competition Like a Champ

7 min

Winning a sales deal requires positioning your product as the right choice, while simultaneously depositioning your competition quickly.

Top-Questions-and-Answers-About-Sales-Battlecards
Nov 26th 2019

Top Questions and Answers About Sales Battlecards

4 min

You’ve got questions. We’ve got answers. Here are the top sales battlecards questions and answers from product marketers.

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