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VIRTUAL & IN-PERSON EVENT | OCT 28-30, 2024

VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024

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Articles

Beyond the Price Tag: The Real Deal-Breakers, According to Your Buyers
Oct 10th 2024

Beyond the Price Tag: The Real Deal-Breakers, According to Your Buyers

6 min

Klue broke down 3,400+ win-loss interviews to show how price really impacts deals, and what you can do about it.

Klue Named One of Canada’s Top Growing Companies by The Globe and Mail, Achieving 403% Three-Year Revenue Growth

News

Sep 27th 2024

Klue Named One of Canada’s Top Growing Companies by The Globe and Mail, Achieving 403% Three-Year Revenue Growth

3 min

Klue, the leading competitive enablement platform, is pleased to announce it has ranked No. 100 on the 2024 Report on Business magazine's ranking of Canada's Top Growing Companies.Canada’s Top Growing Companies ranks Canadian businesses on three-year revenue growth. Klue earned its place with a 403% growth over the past three years.

Three Lessons from Delivering Win-Loss to Leadership
Sep 25th 2024

Three Lessons from Delivering Win-Loss to Leadership

2 min

Learn three key tactics from Klue's own win-loss program to improve how you deliver insights to your executive team.

Lessons from Air’s Disruptive Marketing in the DAM Industry

Competitive Enablement

Product Marketing

Sep 24th 2024

Lessons from Air’s Disruptive Marketing in the DAM Industry

2 min

Air's disruptive marketing is shaking up the digital asset management scene. We broke down their competitive strategy and the lessons you can use.

Competitive Intelligence 101: Overview & Step-By-Step Guide (2024)

Competitive Enablement

Product Marketing

Sep 13th 2024

Competitive Intelligence 101: Overview & Step-By-Step Guide (2024)

10 min

Learn everything you need to know about competitive intelligence, including how to launch your first competitive intel program.

Three Reasons Why You’re in the Dark About Your Deals (And How to Fix it)
Sep 11th 2024

Three Reasons Why You’re in the Dark About Your Deals (And How to Fix it)

3 min

Product marketers are being left in the dark about what's actually happening in their deals. Here's why, and most importantly, how to fix it.

The Five Questions you Need to Ask Your Buyer
Sep 6th 2024

The Five Questions you Need to Ask Your Buyer

3 min

Here are the five questions you need to ask your buyer during win-loss interviews to remove the guesswork and biases within your business.

How to Use the ‘COMP-ACT’ Framework to Build Better Battlecards

Battlecards

Sep 4th 2024

How to Use the ‘COMP-ACT’ Framework to Build Better Battlecards

4 min

Tell me if this sounds familiar: You’ve spent countless hours crafting battlecards, summarizing every detail about your key competitors, only to watch them gather […]

Sales Battlecards 101: Expert Guide + Battlecard Templates (2024)

Battlecards

Aug 27th 2024

Sales Battlecards 101: Expert Guide + Battlecard Templates (2024)

7 min

Learn step-by-step how to create sales battlecards. Draw inspiration from Klue's in-house battlecard templates and examples.

How to Build an Intel Digest in Klue

Competitive Enablement

Jul 26th 2024

How to Build an Intel Digest in Klue

3 min

Intel Digests is the most important way to keep your organization updated on the competition. Here's how to build a must-read edition.

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

Competitive Enablement

Jul 18th 2024

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

4 min

Competitive analysis is a time suck. But it doesn't have to be! Here's how you can get deep competitive insights in seconds with Klue.

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

Competitive Enablement

Jul 15th 2024

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

3 min

Buyers have a lot to say about your competition.  Especially on Gong calls, where competitors are being mentioned all the time. But, we’re struggling […]

How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback

Competitive Enablement

Jul 9th 2024

How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback

2 min

Buyer feedback during the sales cycle isn’t just a nice-to-have; it’s becoming mission critical. There's gold to be found in your sales calls.

How to Nail Your Competitive Positioning (with examples)

Competitive Enablement

Product Marketing

Jul 4th 2024

How to Nail Your Competitive Positioning (with examples)

5 min

Competitive positioning isn't just saying that you’re better than alternatives. Here's what it is and how to nail it, with examples.

How to Find, Target, and Take Your Competitor’s Customers

Competitive Enablement

Product Marketing

Sales

Jun 30th 2024

How to Find, Target, and Take Your Competitor’s Customers

5 min

Nothing is sweeter than landing a customer that jumps over from your competitor. Here's how to find, target, and take these buyers from them.

Why Old-school Competitive Analysis is Old News

Competitive Enablement

Interviews

Jun 25th 2024

Why Old-school Competitive Analysis is Old News

3 min

Dylan D'Urso shares why old school competitive analysis, like SWOT and Harvey Balls, is old news in competitive intelligence.

Three Things You Missed From Klue Quarterly
Jun 20th 2024

Three Things You Missed From Klue Quarterly

2 min

If you couldn't make it to Klue’s latest Quarterly event, we’ve wrapped up three of the biggest things that you missed.

Announcing Klue & Gong Engage: Competitive intel when and where your reps need it
Jun 20th 2024

Announcing Klue & Gong Engage: Competitive intel when and where your reps need it

< 1 min

You can new get your reps competitive insights from Klue instantly in the Gong Engage platform.

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