Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.
Increase win rates, shorten sales cycle time, and improve adoption of competitive intelligence by building battlecards that salespeople love.
Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against competitors.
Eight steps to conduct a competitive analysis of your competitors’ products using a combination of internal and publicly-available information.
The Quick Dismiss competitive sales battlecard template will help your sales reps quickly talk down any claims competitors are making.
The top 8 essential sales battlecards you need to know to cover any competitor and put your sales reps ahead.
Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a sales deal. But, for […]
Winning a sales deal requires positioning your product as the right choice, while simultaneously depositioning your competition quickly.
You've got questions. We've got answers. Here are the top sales battlecards questions and answers from product marketers.
Learn how to articulate your competitors’ go-to-market strategy with the Approach-to-Market battlecard.
Learn the why, the what, and the how of handling objections from competitor claims.
The Counter FUD sales battlecard template gives your reps tools to navigate the fears, uncertainties & doubts your competitors are planting.
Learn how to set your Sales reps up with strategies & tools to spot a competitor early in the sales cycle with this battlecard template.
Tactics to fully expose your competitor's weaknesses and techniques to deposition them, using provoking questions and statements.
Eliminate the competition before they’re in the deal using questions and statements to set the lens through which your prospect view competitors.
Train your Sales reps to take the offensive against competitors, and how to navigate objections and challenges about their competitors’ strengths.
The 'Why We Win” and “Why We Lose” battlecards share insights on why your company wins deals, and provides tools on how to deposition competitors’ strengths.
Use the Track Record competitive battlecard to track win-rates against your competitors and pull intel on recent wins and losses.
The positioning battlecard provides information on how a company positions their product/service in the market relative to others.
The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.
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