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Battlecards

Battlecards

Target Customer Analysis: 8 Steps to Analyzing Who Your Competitors Target

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Battlecards

How to Build Battlecards Salespeople Love 

8 min

Increase win rates, shorten sales cycle time, and improve adoption of competitive intelligence by building battlecards that salespeople love.

Battlecards

Competitive Battlecards 101: Objection Handling Sales Battlecard

5 min

Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against competitors.

Battlecards

Competitive Product Analysis Template

7 min

Eight steps to conduct a competitive analysis of your competitors’ products using a combination of internal and publicly-available information.

Battlecards

Competitive Battlecards 101: Key Points/Quick Dismiss Sales Battlecard

4 min

The Quick Dismiss competitive sales battlecard template will help your sales reps quickly talk down any claims competitors are making.

Battlecards

8 Essential Sales Battlecards You Need to Know

4 min

The top 8 essential sales battlecards you need to know to cover any competitor and put your sales reps ahead. 

Battlecards

Sales Battlecard Content Framework: Principles for Building your Content

4 min

Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a sales deal. But, for […]

Battlecards

How to Deposition Your Competition Like a Champ

7 min

Winning a sales deal requires positioning your product as the right choice, while simultaneously depositioning your competition quickly.

Battlecards

Top Questions and Answers About Sales Battlecards

4 min

You've got questions. We've got answers. Here are the top sales battlecards questions and answers from product marketers.

Battlecards

Competitive Battlecards 101: Approach-to-Market

3 min

Learn how to articulate your competitors’ go-to-market strategy with the Approach-to-Market battlecard.

Battlecards

Objection Handling: How to Navigate Claims from your Competition

6 min

Learn the why, the what, and the how of handling objections from competitor claims.

Battlecards

5 Tips to Improve Your Sales Battlecards

3 min

Five tips on how you can improve your sales battlecards so that reps can actually use them to win more competitive deals.

Battlecards

Competitive Battlecards 101: Counter FUD Battlecard Template

4 min

The Counter FUD sales battlecard template gives your reps tools to navigate the fears, uncertainties & doubts your competitors are planting.

Battlecards

Competitive Battlecards 101: How to Spot a Competitor Battlecard Template

4 min

Learn how to set your Sales reps up with strategies & tools to spot a competitor early in the sales cycle with this battlecard template.

Battlecards

Competitive Battlecards 101: Landmines to Lay Battlecard Template

3 min

Tactics to fully expose your competitor's weaknesses and techniques to deposition them, using provoking questions and statements.

Battlecards

Competitive Battlecards 101: Preemptive Advantage Sales Battlecard Template

2 min

Eliminate the competition before they’re in the deal using questions and statements to set the lens through which your prospect view competitors.

Battlecards

Sales Battlecard Templates: Tactics to Attack and Defend Against Competitors

4 min

Train your Sales reps to take the offensive against competitors, and how to navigate objections and challenges about their competitors’ strengths.

Battlecards

Competitive Battlecards 101: Why We Win & Lose Sales Battlecard Template

4 min

The 'Why We Win” and “Why We Lose” battlecards share insights on why your company wins deals, and provides tools on how to deposition competitors’ strengths.

Battlecards

Competitive Battlecards 101: Track Record Battlecard Template

4 min

Use the Track Record competitive battlecard to track win-rates against your competitors and pull intel on recent wins and losses.

Battlecards

Competitive Battlecards 101: Positioning Battlecard Template

3 min

The positioning battlecard provides information on how a company positions their product/service in the market relative to others.

Battlecards

Competitive Battlecards 101: Pricing Battlecard Template

3 min

The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.