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Competitive Enablement

Competitive Enablement

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

Competitive Enablement

Four Competitive Insights your Sales Team Needs to Win More Deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Competitive Enablement

What Competitive Intelligence Should you be Collecting? | Dave Barker

< 1 min

Dave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.

Competitive Enablement

How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold

< 1 min

Anthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.

Competitive Enablement

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Competitive Enablement

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Competitive Enablement

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

< 1 min

Lisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.

Competitive Enablement

Scaling your Competitive Program to Support a High-Growth Company: A Conversation with Highspot’s Justin Topliff

7 min

Justin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.

Competitive Enablement

The Two most Critical Areas for Improving your Competitive Enablement Program – According to the Experts

7 min

20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.

Competitive Enablement

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

24 min

Colby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.

Competitive Enablement

The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program

3 min

Find out how you can accelerate your competitive program with the first ever competitive enablement maturity model.

Competitive Enablement

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

< 1 min

Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.

Competitive Enablement

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Competitive Enablement

Three Ways to Get Sales to Actually Use Your Competitive Intel 

6 min

J.K. Rowling didn’t write seven books for no one to read them. And you didn’t put in the time creating competitive intel for sales not to use it.

Competitive Enablement

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

< 1 min

Justin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.

Competitive Enablement

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

Competitive Enablement

Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt

< 1 min

Chris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.

Competitive Enablement

How to Improve the Maturity of Your Competitive Enablement Program

4 min

Learn about four of the most important areas that determine the maturity of your competitive enablement program.

Competitive Enablement

What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue

< 1 min

Adam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.

Competitive Enablement

Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros

< 1 min

In the latest 'Competitive Enablement Show', Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.

Competitive Enablement

Gong and Klue: How to Integrate Gong Intel into your Competitive Enablement Program

6 min

Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.