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Competitive Enablement

Competitive Enablement

Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

6 min

Competitive Intelligence falls short in delivering actionable insights to the organization. Competitive Enablement fills that gap.

Competitive Enablement

Ryan Sorley: How to Nail Competitive Win-Loss Interviews

8 min

DoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.

Competitive Enablement

Cam Mackey: Customer Experience Suffers Without Competitive Enablement

7 min

Having the best product loaded with the most cutting-edge features might earn your company headlines, but it’s not a sure fire strategy for long-term […]

Competitive Enablement

Questions to Ask in Your Competitive Confidence Survey

3 min

Running a competitive confidence survey will soon be a matter of course for competitive enablement programs. Measuring sales confidence levels in your compete program […]

Competitive Enablement

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

4 min

Klue's Competitive Enablement Manager Brandon Bedford breaks down why Competitive Confidence is the newest and best KPI for Competitive Experts

Competitive Enablement

4 Ways a Competitive Confidence Survey Levels-up your Competitive Program

4 min

Building confidence in sales is something all the best competitive enablement programs have in common. When you’re producing competitive content sales reps love, and […]

Competitive Enablement

Why HBO Max Will Dominate Netflix within 10 Years

12 min

Netflix first-mover status was a competitive advantage. But HBO Max, Disney+ and others are quickly catching up in the streaming wars.

Competitive Enablement

The Secret to Boosting Sales Confidence Against Competitors

5 min

Knowledge plus experience equals confidence. Confidence leads to trust, and trust leads to sales. Here's how a competitive confidence survey can help boost your sales confidence and close more deals.

Competitive Enablement

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

6 min

Sales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.

Competitive Enablement

The Salesforce and Klue Playbook: Four Ways That Salesforce Can Strengthen How You Compete

7 min

Salesforce integration in Klue for competitive enablement is one of the most powerful tools to help you compete.

Competitive Enablement

How Apple Beat BlackBerry and Stole the Smartphone Crown

9 min

BlackBerry smartphones were the kings of mobile devices until Apple stole the crown. How did they do it? Find out in this edition of Klue's VERSUS series.

Competitive Enablement

Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid

5 min

You don't want your competitive intelligence newsletter to be "just another newsletter." These pro-tips will help yours stand out.

Competitive Enablement

What is Objection Handling? Klue’s Sellers Break it Down

5 min

Seven of Klue's best sellers break down what Objection Handling is and share their best tips from the field.

Competitive Enablement

10 Objection Handling Tips You Need to Know

8 min

10 of the best objection handling tips you need to know from expert sellers and competitive experts. It's not the objection that matters, it's how you handle it.

Competitive Enablement

7 Components of a Successful Win-Loss Program

6 min

Your approach to win-loss analysis, and the components that make up that approach, are the biggest determinants of success.  And as much as we […]

Competitive Enablement

Competitive Objection Handling Techniques in 3.5 Easy Steps

5 min

Objection handling techniques in sales are where the rubber meets the road.  You’ve made your way past the first three steps in the Objection […]

Competitive Enablement

The 31 Best Win-Loss Questions You Should Be Asking

3 min

A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.

Competitive Enablement

Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable

6 min

Market and Competitive Intelligence expert Alex McDonnell shares six key takeaways for enabling sales and building your compete program.

Competitive Enablement

Tesla Is No Longer the Undisputed Leader in Electric Vehicles

5 min

For years in the electric vehicle kingdom, it was no question who reigned supreme. But a closer look under the hood reveals Tesla is no longer the undisputed champion of the electric vehicle world. 

Competitive Enablement

Competitive Win-Loss Analysis 101: Your Guide to Win-Loss Best Practices

14 min

You win some, you lose some. But your company will win a whole lot more with an effective win-loss program in place.

Competitive Enablement

The ARR of Objection Handling in Sales: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.