Competitive Enablement
The ARR of Objection Handling: Address, Reframe, Redirect
6 minYour competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.
Building a competitive intelligence newsletter that people actually read
7 minThe one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.
Competitive Objection Handling 101: Your guide to knocking competitors out of deals and earning the trust of your buyers
10 minObjection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here's your crash course on how to do it best.
Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn
4 minUnbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.
Three lessons from a ‘Team of One’ leading competitive enablement
4 minRunning a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.
The first-ever Competitive Enablement Summit is coming. Here’s what to expect.
3 minThe first-ever Competitive Enablement Summit is fast approaching. So, here's what you'll learn from the competitive event of the year.
How to launch a product that differentiates from the competition
3 minJames Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.
What Does it Take to Differentiate? | James Doman-Pipe, Remote
< 1 minJames Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
< 1 minClara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.
Four competitive insights your sales team needs to win more deals
6 minWhat competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
Five reasons why your Competitive Enablement Program should support sales first
7 minLearn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.
What Competitive Intelligence Should you be Collecting? | Dave Barker
< 1 minDave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.
How do you Outsell your Competitors? | Anthony Iannarino
< 1 minAnthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.
FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program
5 minChris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari
< 1 minMaggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.
Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse
< 1 minLisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.
Scaling your competitive program to support a high-growth company: A conversation with Highspot’s Justin Topliff
7 minJustin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.
Two Critical Areas for Improving your Competitive Enablement Program
7 min20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.
Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
24 minColby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.
The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program
3 minFind out how you can accelerate your competitive program with the first ever competitive enablement maturity model.
How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo
< 1 minScot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.
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