JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.
Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.
Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.
Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.
Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.
Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.
Building out a competitive enablement program isn’t easy. Learn the three most essential skillsets that can level up your competitive program.
Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.
You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.
Find out what stakeholders really think about your competitive enablement program in our 2021 Competitive Enablement Report.
Get a sneak peek of some of the juiciest results from our 2021 Competitive Enablement Report.
In order to understand what stakeholders actually want from their competitive intelligence process, it starts with answering a simple question. What do business stakeholders […]
It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.
Learn how Tracy Berry set up ServiceMax's competitive intelligence program with her 30-60-90 day plan.
To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.
The quality of your competitive insights relies on knowing exactly where to conduct your competitive intelligence research.
Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.
. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.
CI experts share examples of competitive intelligence strategies emerging to deliver greater value across the org during the downturn.
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