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Competitive Enablement

Competitive Enablement

Your Competitors Are Not Who You Think They Are

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Competitive Enablement

Competitors Are Stealing Your Customers: Why Customer Success should be a competitive priority

8 min

Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.

Competitive Enablement

The Competitive Landscape Isn’t What It Once Was

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Competitive Enablement

The Ultimate Guide to Competitive Intelligence Strategy

20 min

Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.

Competitive Enablement

Target Customer Analysis: 8 Steps to Analyzing Who Your Competitors Target

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Competitive Enablement

Five Reasons Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Competitive Enablement

Competitive Intelligence Metrics: A Dashboard to Track your KPIs

5 min

Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.

Competitive Enablement

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

Competitive Enablement

How Hootsuite Overcame Their Biggest Competitive Hurdle

4 min

Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.

Competitive Enablement

How To Use Glassdoor To Gather Competitive Intelligence

6 min

You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.

Competitive Enablement

The 10 Biggest Takeaways from the 2021 Competitive Enablement Report

4 min

Find out what stakeholders really think about your competitive enablement program in our 2021 Competitive Enablement Report.

Competitive Enablement

6 Steps to Gathering Competitive Intelligence

6 min

The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.

Competitive Enablement

A Sneak Peek of our 2021 Competitive Enablement Report

4 min

Get a sneak peek of some of the juiciest results from our 2021 Competitive Enablement Report.

Competitive Enablement

What Stakeholders Want From Your Competitive Intelligence Process

7 min

In order to understand what stakeholders actually want from their competitive intelligence process, it starts with answering a simple question. What do business stakeholders […]

Competitive Enablement

The 7 Biggest Problems Affecting your Competitive Intelligence Framework 

5 min

It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.

Competitive Enablement

How to Build a Competitive Intelligence Framework in 90 Days

7 min

Learn how Tracy Berry set up ServiceMax's competitive intelligence program with her 30-60-90 day plan.

Competitive Enablement

What are the Key Requirements for your Competitive Intelligence Framework?

4 min

To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.

Competitive Enablement

The Best Sources for Competitive Intelligence Research

10 min

The quality of your competitive insights relies on knowing exactly where to conduct your competitive intelligence research. 

Competitive Enablement

Eight Competitive Intelligence Examples in Practice

7 min

Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.

Competitive Enablement

Competitive Intelligence Emerging Trends: How CI Programs are Shifting

8 min

. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.

Competitive Enablement

13 Examples of Competitive Intelligence Trends Emerging From COVID-19

5 min

CI experts share examples of competitive intelligence strategies emerging to deliver greater value across the org during the downturn.