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Competitive Enablement

Competitive Enablement

The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program

3 min

Find out how you can accelerate your competitive program with the first ever competitive enablement maturity model.

Competitive Enablement

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

< 1 min

Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.

Competitive Enablement

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Competitive Enablement

Three Ways to Get Sales to Actually Use Your Competitive Intel 

6 min

J.K. Rowling didn’t write seven books for no one to read them. And you didn’t put in the time creating competitive intel for sales not to use it.

Competitive Enablement

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

< 1 min

Justin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.

Competitive Enablement

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

Competitive Enablement

Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt

< 1 min

Chris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.

Competitive Enablement

How to Improve the Maturity of Your Competitive Enablement Program

4 min

Learn about four of the most important areas that determine the maturity of your competitive enablement program.

Competitive Enablement

What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue

< 1 min

Adam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.

Competitive Enablement

Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros

< 1 min

In the latest 'Competitive Enablement Show', Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.

Competitive Enablement

Gong and Klue: How to Integrate Gong Intel into your Competitive Program

6 min

Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.

Competitive Enablement

How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue

< 1 min

In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about […]

Competitive Enablement

The 10 Biggest Takeaways from the 2021 Competitive Enablement Report

4 min

Find out what stakeholders really think about your competitive enablement program in our 2021 Competitive Enablement Report.

Competitive Enablement

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Competitive Enablement

Competitors Are Stealing Your Customers: Why Customer Success should be a competitive priority

8 min

Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.

Competitive Enablement

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Competitive Enablement

The Ultimate Guide to Competitive Intelligence Strategy

20 min

Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.

Competitive Enablement

Target Customer Analysis: 8 Steps to Analyzing Who Your Competitors Target

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Competitive Enablement

Five Reasons Why Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Competitive Enablement

Competitive Intelligence Metrics: A Dashboard to Track your KPIs

5 min

Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.

Competitive Enablement

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.