Competitive Enablement Maturity Model:
A Roadmap to Accelerate your Competitive Program
Competitive Enablement
Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why
6 minCompetitive Intelligence falls short in delivering actionable insights to the organization. Competitive Enablement fills that gap.
Ryan Sorley: How to Nail Competitive Win-Loss Interviews
8 minDoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.
Cam Mackey: Customer Experience Suffers Without Competitive Enablement
7 minHaving the best product loaded with the most cutting-edge features might earn your company headlines, but it’s not a sure fire strategy for long-term […]
Questions to Ask in Your Competitive Confidence Survey
3 minRunning a competitive confidence survey will soon be a matter of course for competitive enablement programs. Measuring sales confidence levels in your compete program […]
The Competitive Enablement Metric You Didn’t Know You Needed: Confidence
4 minKlue's Competitive Enablement Manager Brandon Bedford breaks down why Competitive Confidence is the newest and best KPI for Competitive Experts
4 Ways a Competitive Confidence Survey Levels-up your Competitive Program
4 minBuilding confidence in sales is something all the best competitive enablement programs have in common. When you’re producing competitive content sales reps love, and […]
Why HBO Max Will Dominate Netflix within 10 Years
12 minNetflix first-mover status was a competitive advantage. But HBO Max, Disney+ and others are quickly catching up in the streaming wars.
The Secret to Boosting Sales Confidence Against Competitors
5 minKnowledge plus experience equals confidence. Confidence leads to trust, and trust leads to sales. Here's how a competitive confidence survey can help boost your sales confidence and close more deals.
Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know
6 minSales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.
The Salesforce and Klue Playbook: Four Ways That Salesforce Can Strengthen How You Compete
7 minSalesforce integration in Klue for competitive enablement is one of the most powerful tools to help you compete.
How Apple Beat BlackBerry and Stole the Smartphone Crown
9 minBlackBerry smartphones were the kings of mobile devices until Apple stole the crown. How did they do it? Find out in this edition of Klue's VERSUS series.
Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid
5 minYou don't want your competitive intelligence newsletter to be "just another newsletter." These pro-tips will help yours stand out.
What is Objection Handling? Klue’s Sellers Break it Down
5 minSeven of Klue's best sellers break down what Objection Handling is and share their best tips from the field.
10 Objection Handling Tips You Need to Know
8 min10 of the best objection handling tips you need to know from expert sellers and competitive experts. It's not the objection that matters, it's how you handle it.
7 Components of a Successful Win-Loss Program
6 minYour approach to win-loss analysis, and the components that make up that approach, are the biggest determinants of success. And as much as we […]
Competitive Objection Handling Techniques in 3.5 Easy Steps
5 minObjection handling techniques in sales are where the rubber meets the road. You’ve made your way past the first three steps in the Objection […]
The 31 Best Win-Loss Questions You Should Be Asking
3 minA win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.
Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable
6 minMarket and Competitive Intelligence expert Alex McDonnell shares six key takeaways for enabling sales and building your compete program.
Tesla Is No Longer the Undisputed Leader in Electric Vehicles
5 minFor years in the electric vehicle kingdom, it was no question who reigned supreme. But a closer look under the hood reveals Tesla is no longer the undisputed champion of the electric vehicle world.
Competitive Win-Loss Analysis 101: Your Guide to Win-Loss Best Practices
14 minYou win some, you lose some. But your company will win a whole lot more with an effective win-loss program in place.
The ARR of Objection Handling in Sales: Address, Reframe, Redirect
6 minYour competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.
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