Competitive Enablement

Competitive Enablement

The ARR of Objection Handling: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.

Competitive Enablement

Building a competitive intelligence newsletter that people actually read

7 min

The one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.

Competitive Enablement

Competitive Objection Handling 101: Your guide to knocking competitors out of deals and earning the trust of your buyers

10 min

Objection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here's your crash course on how to do it best.

Competitive Enablement

Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn

4 min

Unbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

Competitive Enablement

Three lessons from a ‘Team of One’ leading competitive enablement

4 min

Running a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.

Competitive Enablement

The first-ever Competitive Enablement Summit is coming. Here’s what to expect.

3 min

The first-ever Competitive Enablement Summit is fast approaching. So, here's what you'll learn from the competitive event of the year.

Competitive Enablement

How to launch a product that differentiates from the competition

3 min

James Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.

Competitive Enablement

What Does it Take to Differentiate? | James Doman-Pipe, Remote

< 1 min

James Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.

Competitive Enablement

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

Competitive Enablement

Four competitive insights your sales team needs to win more deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Competitive Enablement

Five reasons why your Competitive Enablement Program should support sales first

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Competitive Enablement

What Competitive Intelligence Should you be Collecting? | Dave Barker

< 1 min

Dave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.

Competitive Enablement

How do you Outsell your Competitors? | Anthony Iannarino

< 1 min

Anthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.

Competitive Enablement

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Competitive Enablement

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Competitive Enablement

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

< 1 min

Lisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.

Competitive Enablement

Scaling your competitive program to support a high-growth company: A conversation with Highspot’s Justin Topliff

7 min

Justin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.

Competitive Enablement

Two Critical Areas for Improving your Competitive Enablement Program

7 min

20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.

Competitive Enablement

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

24 min

Colby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.

Competitive Enablement

The Competitive Enablement Maturity Model: A roadmap to accelerate your competitive program

3 min

Find out how you can accelerate your competitive program with the first ever competitive enablement maturity model.

Competitive Enablement

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

< 1 min

Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.