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KLUE’S 360° WIN-LOSS

You Lost the Deal.
Your Buyers Know ‘Why’.

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Guides

Your Ultimate Battlecard Building Toolkit

Guides

Templates

Aug 28th 2024

Your Ultimate Battlecard Building Toolkit

< 1 min

Everything you need to know (including templates!) to help you build the best competitive sales battlecards in the business.

Seven Lessons from Revenue Leaders Outselling the Competition

Guides

Sales

Nov 21st 2023

Seven Lessons from Revenue Leaders Outselling the Competition

< 1 min

Grab seven tactical strategies from the top revenue leaders at Compete Week.

Six Lessons from CMOs Differentiating in their Market

Competitive Enablement

Guides

Product Marketing

Nov 21st 2023

Six Lessons from CMOs Differentiating in their Market

< 1 min

Grab six tactical strategies from the top marketing leaders at Compete Week.

Six Competitive Intelligence Tips from Compete Week

Competitive Enablement

Guides

Nov 21st 2023

Six Competitive Intelligence Tips from Compete Week

< 1 min

Grab six tactical tips from the top compete experts at Compete Week.

Three Win-Loss Secrets from the C-Suite

Guides

Templates

Nov 1st 2023

Three Win-Loss Secrets from the C-Suite

< 1 min

Win-loss helps you win more... but only when conducted correctly. Here are three secrets from execs who have used win-loss effectively within their business.

Dismantling Competitors with Trap Questions and Battlecards

Guides

Templates

Sep 28th 2023

Dismantling Competitors with Trap Questions and Battlecards

< 1 min

30 Minutes to President's Club and Klue join forces to share how you can nail trap questions to swat competitors out of the deal.

Competitive Intelligence Newsletter Guide

Guides

Templates

Aug 17th 2023

Competitive Intelligence Newsletter Guide

< 1 min

Best practices, expert advice and the ultimate template for your competitive intelligence newsletter

Business Wargaming Template

Guides

Templates

Aug 4th 2023

Business Wargaming Template

< 1 min

Keep your entire business two steps ahead of your competitor’s next move by a running a business wargaming exercise.

Research Report: When the Pie Shrinks

Guides

Reports

Jun 7th 2023

Research Report: When the Pie Shrinks

< 1 min

Klue spoke with 300+ revenue leaders to understand how they're navigating competitive market conditions.

9 Steps to Establishing Competitive Enablement Within Your Business

Guides

Jun 1st 2023

9 Steps to Establishing Competitive Enablement Within Your Business

< 1 min

The most tactical guide to kick-off Competitive Enablement so that your sellers can start closing competitive deals with ease.

Your Churn Analysis Interview Template

Guides

Templates

Apr 24th 2023

Your Churn Analysis Interview Template

< 1 min

Discover how to retain more customers by effectively interviewing the ones that got away.

Your Competitive Enablement Business Case Template

Guides

Templates

Apr 23rd 2023

Your Competitive Enablement Business Case Template

< 1 min

Your guide for building an action plan to close your company’s competitive revenue gap.

Your Competitive Confidence Survey Template

Guides

Templates

Mar 22nd 2023

Your Competitive Confidence Survey Template

< 1 min

Get everything you need to know about building, measuring and boosting Competitive Confidence.

The Competitive Enablement Maturity Model

Competitive Enablement

Guides

Reports

Mar 16th 2023

The Competitive Enablement Maturity Model

< 1 min

Accelerate your competitive enablement program. Find out where your program currently sits, and what you need to do next to level up.

The Five Laws of Highly Effective Battlecards

Guides

Templates

Feb 14th 2023

The Five Laws of Highly Effective Battlecards

< 1 min

Your checklist for building the best battlecard content around, courtesy of the experts. Five of the most essential tips you need to start using […]

Competitive Revenue Gap Calculator

Guides

Dec 16th 2022

Competitive Revenue Gap Calculator

< 1 min

Credibly quantify the revenue from deals you should have won but was lost to a competitor instead with the interactive Competitive Revenue Gap Calculator.

Your Guide to Conducting Competitive Win-Loss Interviews

Guides

Templates

Dec 8th 2022

Your Guide to Conducting Competitive Win-Loss Interviews

< 1 min

Sales reps are wrong about why they win or lose deals more than 60% of the time. It’s time to take the guesswork out of your win-loss analysis.

Competitive Intelligence Trends Report 2022

Guides

Nov 15th 2022

Competitive Intelligence Trends Report 2022

< 1 min

Download the ultimate competitive intelligence report with trends, insights and analysis on the state of CI in 2022.

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