Nav

Interviews

Interviews

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

Interviews

Four Competitive Insights your Sales Team Needs to Win More Deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Interviews

What Competitive Intelligence Should you be Collecting? | Dave Barker

< 1 min

Dave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.

Interviews

How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold

< 1 min

Anthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.

Interviews

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Interviews

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Interviews

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

< 1 min

Lisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.

Interviews

Scaling your Competitive Program to Support a High-Growth Company: A Conversation with Highspot’s Justin Topliff

7 min

Justin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.

Interviews

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

24 min

Colby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.

Interviews

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

< 1 min

Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.

Interviews

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

< 1 min

Justin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.

Interviews

Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt

< 1 min

Chris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.

Interviews

What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue

< 1 min

Adam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.

Interviews

Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros

< 1 min

In the latest 'Competitive Enablement Show', Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.

Interviews

How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue

< 1 min

In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about […]

Interviews

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Interviews

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Interviews

How Hootsuite Overcame Their Biggest Competitive Hurdle – A Conversation with Ryan Donovan, CTO at Hootsuite

4 min

Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.