The best competitive experts. All in one place.
Interviews
The Best of Competitive Enablement Show | Season 1
7 min2021 was a year of firsts for competitive enablement. The first Competitive Enablement Summit, the first Competitive Enablement Maturity Model, and the very first […]
Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable
6 minMarket and Competitive Intelligence expert Alex McDonnell shares six key takeaways for enabling sales and building your compete program.
Building a Competitive Intelligence Newsletter That People Actually Read
7 minThe one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.
Enabling Product Teams with Competitive Intelligence and Earning a Strategic Voice at the Leadership Table: a Conversation with Unbounce’s Fiona Finn
3 minUnbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.
Three Lessons from a ‘Team of One’ Leading Competitive Enablement
4 minRunning a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.
How to Launch a Product That Differentiates from the Competition
3 minJames Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.
What Does it Take to Differentiate? | James Doman-Pipe, Remote
< 1 minJames Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
< 1 minClara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.
Four Competitive Insights Your Sales Team Needs to Win More Deals
6 minWhat competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
What Competitive Intelligence Should you be Collecting? | Dave Barker
< 1 minDave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.
How do you Outsell your Competitors? | Anthony Iannarino
< 1 minAnthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.
FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program
5 minChris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari
< 1 minMaggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.
Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse
< 1 minLisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.
Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
24 minColby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.
How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo
< 1 minScot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.
How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot
< 1 minJustin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.
Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt
< 1 minChris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.
What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue
< 1 minAdam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.
Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros
< 1 minIn the latest 'Competitive Enablement Show', Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.
How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue
< 1 minIn the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about […]
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