Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.
What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
Dave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.
Anthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.
Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.
Lisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.
Justin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.
Colby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.
Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.
Justin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.
Chris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.
Adam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.
In the latest 'Competitive Enablement Show', Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.
In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about […]
JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.
Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.
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