Interviews
The Best of Competitive Enablement Show | Season 1
7 min2021 was a year of firsts for competitive enablement. The first Competitive Enablement Summit, the first Competitive Enablement Maturity Model, and the very first […]
Enabling sales with winning competitive strategies: a conversation with Airtable’s Alex McDonnell
6 minMarket and Competitive Intelligence expert Alex McDonnell shares six key takeaways for enabling sales and building your compete program.
Building a competitive intelligence newsletter that people actually read
7 minThe one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.
Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn
4 minUnbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.
Three lessons from a ‘Team of One’ leading competitive enablement
4 minRunning a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.
How to launch a product that differentiates from the competition
3 minJames Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.
What Does it Take to Differentiate? | James Doman-Pipe, Remote
< 1 minJames Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
< 1 minClara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.
Scaling your competitive program to support a high-growth company: A conversation with Highspot’s Justin Topliff
7 minJustin Topliff shares how he built Highspot’s competitive program from scratch, what he’s done to scale the program alongside the company as it tripled in size, and how he shifted the program from reactive to proactive initiatives.
Four competitive insights your sales team needs to win more deals
6 minWhat competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
What Competitive Intelligence Should you be Collecting? | Dave Barker
< 1 minDave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.
How do you Outsell your Competitors? | Anthony Iannarino
< 1 minAnthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.
FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program101
5 minChris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari101
< 1 minMaggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.
Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse101
< 1 minLisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.
Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation101
24 minColby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.
How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo101
< 1 minScot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.
How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot101
< 1 minJustin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.
Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt101
< 1 minChris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.
What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue101
< 1 minAdam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.
Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros101
< 1 minIn the latest 'Competitive Enablement Show', Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.
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