Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.
What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.
There’s some very real competitors in the ‘fake-meat’ world.
Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.
JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.
Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.
Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.
Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.
Learn how to reframe your messaging to think like your custome and create value propositions that sell.
Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.
Building out a competitive enablement program isn’t easy. Learn the three most essential skillsets that can level up your competitive program.
You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.
The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.
It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.
Learn how Tracy Berry set up ServiceMax's competitive intelligence program with her 30-60-90 day plan.
To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.
Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.
. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.
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