The role that competitive and market intelligence teams play in sales is clear; to arm sales teams to close deals.…
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A Product Marketer’s Guide to Creating Battlecards that Win Product marketing is one of the few job functions that touches…
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We work with a lot of teams managing competitive intelligence (CI) that create battlecards for their organizations. So, we thought it…
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In competitive markets, where the sales cycle is longer and more complex than ever, it’s crucial to check-in on your positioning…
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Inputs + Outputs Win-loss intel should represent up to 70% of the inputs in a smart competitive intelligence flow. It’s critical…
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Win-loss analysis is the foundation of any successful competitive intelligence program. If you’re not conducting win-loss interviews with both won…
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When you don’t show your work, you’re missing a big opportunity to engage your audience. The effort that goes into…
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Smart competitive intelligence isn’t just for closing anymore. Account-based marketing, omnichannel customer journeys, cross-functional collaboration—the movement towards unified customer servicing…
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A Day in the Life...featuring product marketing pros. Meet Vincent Lo, Director, Solutions Product Marketing at Hootsuite.
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