The world of product marketing can be hard to explain to those not in it. Not quite product management and…
Read
You only have 15 minutes. How do you get your salespeople excited about the programs you are introducing at SKO?…
Read
Out of all the 2009 vs 2019 memes floating around these past few weeks, one stopped me in my tracks.…
Read
It’s the most wonderful time of the year! Right? Well, it can be a bit more complicated for someone with…
Read
I recently returned from attending my first Product Marketing Summit. It was in London, the U.K. (not Ontario, for my…
Read
The role that competitive and market intelligence teams play in sales is clear; to arm sales teams to close deals.…
Read
We work with a lot of teams managing competitive intelligence (CI) that create battlecards for their organizations. So, we thought it…
Read
In competitive markets, where the sales cycle is longer and more complex than ever, it’s crucial to check-in on your positioning…
Read
Inputs + Outputs Win-loss intel should represent up to 70% of the inputs in a smart competitive intelligence flow. It’s critical…
Read
