Customers don’t buy features. They buy solved problems. So why is it so hard to articulate that value to customers…
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The world of product marketing can be hard to explain to those not in it. Not quite product management and…
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You only have 15 minutes. How do you get your salespeople excited about the programs you are introducing at SKO?…
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Out of all the 2009 vs 2019 memes floating around these past few weeks, one stopped me in my tracks.…
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It’s the most wonderful time of the year! Right? Well, it can be a bit more complicated for someone with…
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I recently returned from attending my first Product Marketing Summit. It was in London, the U.K. (not Ontario, for my…
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The role that competitive and market intelligence teams play in sales is clear; to arm sales teams to close deals.…
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We work with a lot of teams managing competitive intelligence (CI) that create battlecards for their organizations. So, we thought it…
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In competitive markets, where the sales cycle is longer and more complex than ever, it’s crucial to check-in on your positioning…
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