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Product Marketing

Product Marketing

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Product Marketing

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

Product Marketing

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Product Marketing

Competitors Are Stealing Your Customers: Why Customer Success should be a competitive priority

8 min

Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.

Product Marketing

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Product Marketing

The Ultimate Guide to Competitive Intelligence Strategy

20 min

Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.

Product Marketing

Five Reasons Why Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Product Marketing

Competitive Differentiation: How to Create Value Propositions that Sell

5 min

Learn how to reframe your messaging to think like your custome and create value propositions that sell.

Product Marketing

Competitive Intelligence Metrics: A Dashboard to Track your KPIs

5 min

Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.

Product Marketing

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

Product Marketing

How To Use Glassdoor To Gather Competitive Intelligence

6 min

You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.

Product Marketing

6 Steps to Gathering Competitive Intelligence

6 min

The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.

Product Marketing

The 7 Biggest Problems Affecting your Competitive Intelligence Framework 

5 min

It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.

Product Marketing

How to Build a Competitive Intelligence Framework in 90 Days

7 min

Learn how Tracy Berry set up ServiceMax's competitive intelligence program with her 30-60-90 day plan.

Product Marketing

What are the Key Requirements for your Competitive Intelligence Framework?

4 min

To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.

Product Marketing

Eight Competitive Intelligence Examples in Practice

7 min

Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.

Product Marketing

Competitive Intelligence Emerging Trends: How CI Programs are Shifting

8 min

. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.

Product Marketing

How to Be Command Central: 8 Tips to Distribute Competitive Intelligence

5 min

Learn how to deliver value and distribute competitive intelligence across all teams in the org.

Product Marketing

Competitive Intelligence Reporting Structure: Where Does Your CI Program Belong?

7 min

Competitive intelligence teams can report into Product, Marketing, and Sales. Learn the pros and cons of each of these reporting structures.

Product Marketing

10 Hilarious and Relatable GIFS for Product Marketers

3 min

The world of product marketing can be hard to explain to those not in it. Not quite product management and not exactly marketing. It […]

Product Marketing

How Product Marketers Keep Sales Teams Engaged in CI Programs

5 min

Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your product marketing initiatives to […]