The role that competitive and market intelligence teams play in sales is clear; to arm sales teams to close deals. To this end, sales support…
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A Product Marketer’s Guide to Creating Battlecards that Win Product marketing is one of the few job functions that touches product, marketing and sales. They…
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We work with a lot of teams managing competitive intelligence (CI) that create battlecards for their organizations. So, we thought it would be useful to share…
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A Day in the Life...featuring product marketing pros. Meet Vincent Lo, Director, Solutions Product Marketing at Hootsuite.
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