Product Marketing
The 31 best win-loss questions you should be asking
3 minA win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.
The ARR of objection handling: Address, Reframe, Redirect
6 minYour competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.
Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn
4 minUnbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.
Three lessons from a ‘Team of One’ leading competitive enablement
4 minRunning a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.
How to launch a product that differentiates from the competition
3 minJames Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.
What Does it Take to Differentiate? | James Doman-Pipe, Remote
< 1 minJames Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
< 1 minClara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.
Four competitive insights your sales team needs to win more deals
6 minWhat competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
Five reasons why your Competitive Enablement Program should support sales first
7 minLearn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.
FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program
5 minChris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari
< 1 minMaggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.
Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors
6 minThere’s some very real competitors in the ‘fake-meat’ world.
Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves42
8 minTrying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.
Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services42
7 minJD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Competitors are stealing your customers: Why Customer Success should be a competitive priority42
8 minLearn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.
The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce42
4 minRob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.
The Ultimate Guide to Competitive Intelligence Strategy42
21 minFill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.
Competitive Differentiation: How to Create Value Propositions that Sell42
5 minLearn how to reframe your messaging to think like your custome and create value propositions that sell.
Competitive Intelligence Metrics: A Dashboard to Track your KPIs42
5 minLearn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.
The Three Most Essential Skillsets For Your Competitive Enablement Program42
7 minBuilding out a competitive enablement program isn’t easy. Learn the three most essential skillsets that can level up your competitive program.
How To Use Glassdoor To Gather Competitive Intelligence42
6 minYou can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.
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