Product Marketing

Product Marketing

The 31 best win-loss questions you should be asking

3 min

A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.

Product Marketing

The ARR of objection handling: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.

Product Marketing

Enabling product teams with competitive intelligence and earning a strategic voice at the leadership table: a conversation with Unbounce’s Fiona Finn

4 min

Unbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

Product Marketing

Three lessons from a ‘Team of One’ leading competitive enablement

4 min

Running a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.

Product Marketing

How to launch a product that differentiates from the competition

3 min

James Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.

Product Marketing

What Does it Take to Differentiate? | James Doman-Pipe, Remote

< 1 min

James Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.

Product Marketing

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

Product Marketing

Four competitive insights your sales team needs to win more deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Product Marketing

Five reasons why your Competitive Enablement Program should support sales first

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Product Marketing

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Product Marketing

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Product Marketing

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Product Marketing

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves42

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

Product Marketing

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services42

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Product Marketing

Competitors are stealing your customers: Why Customer Success should be a competitive priority42

8 min

Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.

Product Marketing

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce42

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Product Marketing

The Ultimate Guide to Competitive Intelligence Strategy42

21 min

Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.

Product Marketing

Competitive Differentiation: How to Create Value Propositions that Sell42

5 min

Learn how to reframe your messaging to think like your custome and create value propositions that sell.

Product Marketing

Competitive Intelligence Metrics: A Dashboard to Track your KPIs42

5 min

Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.

Product Marketing

The Three Most Essential Skillsets For Your Competitive Enablement Program42

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

Product Marketing

How To Use Glassdoor To Gather Competitive Intelligence42

6 min

You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.