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Product Marketing

Product Marketing

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

Product Marketing

Four Competitive Insights your Sales Team Needs to Win More Deals

6 min

What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?

Product Marketing

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Product Marketing

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Product Marketing

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Product Marketing

Why Using Reporting Metrics Will Get Your Competitive Program The Attention It Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

Product Marketing

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

Product Marketing

Competitors Are Stealing Your Customers: Why Customer Success should be a competitive priority

8 min

Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.

Product Marketing

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Product Marketing

The Ultimate Guide to Competitive Intelligence Strategy

21 min

Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.

Product Marketing

Five Reasons Why Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Product Marketing

Competitive Differentiation: How to Create Value Propositions that Sell

5 min

Learn how to reframe your messaging to think like your custome and create value propositions that sell.

Product Marketing

Competitive Intelligence Metrics: A Dashboard to Track your KPIs

5 min

Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.

Product Marketing

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

Product Marketing

How To Use Glassdoor To Gather Competitive Intelligence

6 min

You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.

Product Marketing

6 Steps to Gathering Competitive Intelligence

6 min

The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.

Product Marketing

The 7 Biggest Problems Affecting your Competitive Intelligence Framework 

5 min

It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.

Product Marketing

How to Build a Competitive Intelligence Framework in 90 Days

7 min

Learn how Tracy Berry set up ServiceMax's competitive intelligence program with her 30-60-90 day plan.

Product Marketing

What are the Key Requirements for your Competitive Intelligence Framework?

4 min

To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.

Product Marketing

Eight Competitive Intelligence Examples in Practice

7 min

Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.

Product Marketing

Competitive Intelligence Emerging Trends: How CI Programs are Shifting

8 min

. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.