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Product Marketing

Product Marketing

Becoming the Expert: How Triaging Competitive Intel Elevates Your Role

5 min

The real work of your competitive enablement program comes with smart intel curation. Klue's triage mode makes it faster than ever to do.

Product Marketing

Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

6 min

Competitive Intelligence falls short in delivering actionable insights to the organization. Competitive Enablement fills that gap.

Product Marketing

Ryan Sorley: How to Nail Competitive Win-Loss Interviews

8 min

DoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.

Product Marketing

Questions to Ask in Your Competitive Confidence Survey

3 min

Running a competitive confidence survey will soon be a matter of course for competitive enablement programs. Measuring sales confidence levels in your compete program […]

Product Marketing

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

4 min

Klue's Competitive Enablement Manager Brandon Bedford breaks down why Competitive Confidence is the newest and best KPI for Competitive Experts

Product Marketing

4 Ways a Competitive Confidence Survey Levels-up your Competitive Program

4 min

Building confidence in sales is something all the best competitive enablement programs have in common. When you’re producing competitive content sales reps love, and […]

Product Marketing

Why HBO Max Will Dominate Netflix within 10 Years

12 min

Netflix first-mover status was a competitive advantage. But HBO Max, Disney+ and others are quickly catching up in the streaming wars.

Product Marketing

The Secret to Boosting Sales Confidence Against Competitors

5 min

Knowledge plus experience equals confidence. Confidence leads to trust, and trust leads to sales. Here's how a competitive confidence survey can help boost your sales confidence and close more deals.

Product Marketing

The Salesforce and Klue Playbook: Four Ways That Salesforce Can Strengthen How You Compete

7 min

Salesforce integration in Klue for competitive enablement is one of the most powerful tools to help you compete.

Product Marketing

How Apple Beat BlackBerry and Stole the Smartphone Crown

9 min

BlackBerry smartphones were the kings of mobile devices until Apple stole the crown. How did they do it? Find out in this edition of Klue's VERSUS series.

Product Marketing

Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid

5 min

You don't want your competitive intelligence newsletter to be "just another newsletter." These pro-tips will help yours stand out.

Product Marketing

What is Objection Handling? Klue’s Sellers Break it Down

5 min

Seven of Klue's best sellers break down what Objection Handling is and share their best tips from the field.

Product Marketing

10 Objection Handling Tips You Need to Know

8 min

10 of the best objection handling tips you need to know from expert sellers and competitive experts. It's not the objection that matters, it's how you handle it.

Product Marketing

7 Components of a Successful Win-Loss Program

6 min

Your approach to win-loss analysis, and the components that make up that approach, are the biggest determinants of success.  And as much as we […]

Product Marketing

Competitive Objection Handling Techniques in 3.5 Easy Steps

5 min

Objection handling techniques in sales are where the rubber meets the road.  You’ve made your way past the first three steps in the Objection […]

Product Marketing

The 31 Best Win-Loss Questions You Should Be Asking

3 min

A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.

Product Marketing

The ARR of Objection Handling in Sales: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren't. Either way, you need the right approaches to overcome common objections and competitor claims.

Product Marketing

Enabling Product Teams with Competitive Intelligence and Earning a Strategic Voice at the Leadership Table: a Conversation with Unbounce’s Fiona Finn

3 min

Unbounce's Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

Product Marketing

Three Lessons from a ‘Team of One’ Leading Competitive Enablement

4 min

Running a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.

Product Marketing

How to Launch a Product That Differentiates from the Competition

3 min

James Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.

Product Marketing

What Does it Take to Differentiate? | James Doman-Pipe, Remote

< 1 min

James Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.