JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.
Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.
Fill your toolbox with new strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.
Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.
Learn how to reframe your messaging to think like your custome and create value propositions that sell.
Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.
Building out a competitive enablement program isn’t easy. Learn the three most essential skillsets that can level up your competitive program.
You can't hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.
The most important steps for gathering, organizing, and distributing competitive intelligence and to enable teams across your company.
It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.
Learn how Tracy Berry set up ServiceMax's competitive intelligence program with her 30-60-90 day plan.
To create a competitive framework, you need to establish the key requirements that your competitive intelligence program will build around.
Look at real-life competitive intelligence examples used by competitive teams to get a leg up against their rivals.
. Learn about the competitive intelligence trends emerging and how teams are leveraging them to deliver ROI.
Learn how to deliver value and distribute competitive intelligence across all teams in the org.
Competitive intelligence teams can report into Product, Marketing, and Sales. Learn the pros and cons of each of these reporting structures.
The world of product marketing can be hard to explain to those not in it. Not quite product management and not exactly marketing. It […]
Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your product marketing initiatives to […]
There are two key things you can do to help make your competitive intelligence programs for sales effective: keep it updated and overcommunicate with Sales.
What is the world of Product Marketing and Competitive Intelligence going to look like in the future?
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