Klue Compete
The Competitive Enablement Platform
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VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024
Competitive Enablement
Product Marketing
Learn everything you need to know about competitive intelligence, including how to launch your first competitive intel program.
Competitive Enablement
Product Marketing
Competitive positioning isn't just saying that you’re better than alternatives. Here's what it is and how to nail it, with examples.
Competitive Enablement
Product Marketing
Sales
Nothing is sweeter than landing a customer that jumps over from your competitor. Here's how to find, target, and take these buyers from them.
Product Marketing
Our product marketers (barely) survived running win-loss. They share their cautionary tales, and why they’ll never do win-loss alone again.
Competitive Enablement
Product Marketing
There's two types of competitors you often face: direct competitors and indirect competitors. Here's what they are and how you can beat them.
Competitive Enablement
Product Marketing
Our product marketing team is drinking our own champagne. Check out the four ways they're using Klue Insights in their roles today.
Competitive Enablement
Product Marketing
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
Competitive Enablement
Product Marketing
Jess Petrella walks through how to speed up two of the most time-consuming tasks: competitor SWOT analysis and customer research.
Competitive Enablement
Guides
Product Marketing
Grab six tactical strategies from the top marketing leaders at Compete Week.
Competitive Enablement
News
Product Marketing
Sales
Compete Week 2023 is the biggest week of everything compete. And you won’t want to miss it.
Competitive Enablement
Product Marketing
How to build and communication your competitive differentiation so that you can stand out in a crowded market.
Competitive Enablement
Product Marketing
It's impossible to build a competitive intelligence framework without first establishing the problems that it will solve.
Competitive Enablement
Product Marketing
A step-by-step walkthrough (and example!) of how to build a competitive insight that helps your revenue teams win deals.
Competitive Enablement
Product Marketing
Sales
“You’re currently losing $56 million a year in net new revenue to competitors.” Peter asked the Chief Revenue Officer (CRO) of the fast-growing cybersecurity […]
Competitive Enablement
Product Marketing
Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.
Competitive Enablement
Interviews
Product Marketing
Sales
What competitive intelligence should your reps be armed with by your product marketing and enablement teams to close more deals?
Competitive Enablement
Product Marketing
Sales
A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.
Competitive Enablement
Product Marketing
Learn the key KPI measures to track the impact of your sales battlecards and competitive intelligence program.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
