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Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

Competitive Enablement

Product Marketing

Sales

May 5th 2022

Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

6 min

Competitive Intelligence falls short in delivering actionable insights to the organization. Competitive Enablement fills that gap.

Questions to Ask in Your Competitive Confidence Survey

Competitive Enablement

Product Marketing

Sales

Apr 18th 2022

Questions to Ask in Your Competitive Confidence Survey

3 min

Running a competitive confidence survey will soon be a matter of course for competitive enablement programs. Measuring sales confidence levels in your compete program […]

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

Competitive Enablement

Product Marketing

Sales

Apr 13th 2022

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

5 min

Klue's Competitive Enablement Manager Brandon Bedford breaks down why Competitive Confidence is the newest and best KPI for Competitive Experts

4 Ways a Competitive Confidence Survey Levels-up your Competitive Intelligence Program

Competitive Enablement

Product Marketing

Sales

Mar 31st 2022

4 Ways a Competitive Confidence Survey Levels-up your Competitive Intelligence Program

4 min

Building confidence in sales is something all the best competitive enablement programs have in common. When you’re producing competitive content sales reps love, and […]

Why HBO Max Will Dominate Netflix within 10 Years

Competitive Enablement

Product Marketing

Sales

Mar 28th 2022

Why HBO Max Will Dominate Netflix within 10 Years

12 min

Netflix first-mover status was a competitive advantage. But HBO Max, Disney+ and others are quickly catching up in the streaming wars.

The Secret to Boosting Sales Confidence Against Competitors

Competitive Enablement

Product Marketing

Sales

Mar 22nd 2022

The Secret to Boosting Sales Confidence Against Competitors

5 min

Knowledge plus experience equals confidence. Confidence leads to trust, and trust leads to sales. Here's how a competitive confidence survey can help boost your sales confidence and close more deals.

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

Battlecards

Competitive Enablement

Sales

Mar 15th 2022

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

6 min

Sales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.

How Apple Beat BlackBerry and Stole the Smartphone Crown

Competitive Enablement

Product Marketing

Sales

Feb 28th 2022

How Apple Beat BlackBerry and Stole the Smartphone Crown

9 min

BlackBerry smartphones were the kings of mobile devices until Apple stole the crown. How did they do it? Find out in this edition of Klue's VERSUS series.

Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid

Competitive Enablement

Product Marketing

Sales

Feb 17th 2022

Building Your Competitive Intelligence Newsletter: Common Mistakes to Avoid

5 min

You don't want your competitive intelligence newsletter to be "just another newsletter." These pro-tips will help yours stand out.

What is Objection Handling? Klue’s Sellers Break it Down

Competitive Enablement

Product Marketing

Sales

Feb 10th 2022

What is Objection Handling? Klue’s Sellers Break it Down

5 min

Seven of Klue's best sellers break down what Objection Handling is and share their best tips from the field.

10 Objection Handling Tips You Need to Know

Competitive Enablement

Product Marketing

Sales

Feb 2nd 2022

10 Objection Handling Tips You Need to Know

8 min

10 of the best objection handling tips you need to know from expert sellers and competitive experts. It's not the objection that matters, it's how you handle it.

7 Components of a Successful Win-Loss Analysis Program: Best Practices

Competitive Enablement

Product Marketing

Sales

Jan 28th 2022

7 Components of a Successful Win-Loss Analysis Program: Best Practices

6 min

Though the scope and sophistication of your program will vary, there are essential win-loss analysis best practices everyone should follow. From setting clear objectives […]

Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

Competitive Enablement

Product Marketing

Sales

May 5th 2022

Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why

6 min

Competitive Intelligence falls short in delivering actionable insights to the organization. Competitive Enablement fills that gap.

Questions to Ask in Your Competitive Confidence Survey

Competitive Enablement

Product Marketing

Sales

Apr 18th 2022

Questions to Ask in Your Competitive Confidence Survey

3 min

Running a competitive confidence survey will soon be a matter of course for competitive enablement programs. Measuring sales confidence levels in your compete program […]

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

Competitive Enablement

Product Marketing

Sales

Apr 13th 2022

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

5 min

Klue's Competitive Enablement Manager Brandon Bedford breaks down why Competitive Confidence is the newest and best KPI for Competitive Experts

4 Ways a Competitive Confidence Survey Levels-up your Competitive Intelligence Program

Competitive Enablement

Product Marketing

Sales

Mar 31st 2022

4 Ways a Competitive Confidence Survey Levels-up your Competitive Intelligence Program

4 min

Building confidence in sales is something all the best competitive enablement programs have in common. When you’re producing competitive content sales reps love, and […]

Why HBO Max Will Dominate Netflix within 10 Years

Competitive Enablement

Product Marketing

Sales

Mar 28th 2022

Why HBO Max Will Dominate Netflix within 10 Years

12 min

Netflix first-mover status was a competitive advantage. But HBO Max, Disney+ and others are quickly catching up in the streaming wars.

The Secret to Boosting Sales Confidence Against Competitors

Competitive Enablement

Product Marketing

Sales

Mar 22nd 2022

The Secret to Boosting Sales Confidence Against Competitors

5 min

Knowledge plus experience equals confidence. Confidence leads to trust, and trust leads to sales. Here's how a competitive confidence survey can help boost your sales confidence and close more deals.

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