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Webinars

Enabling Sales with Actionable Competitive Intelligence… At Scale
Mar 6th 2021

Enabling Sales with Actionable Competitive Intelligence… At Scale

< 1 min

Justin Topliff walks through the best ways to integrate technology into your competitive enablement program so that you can serve salespeople efficiently, and at scale.

Sales Battlecard Deep Dive: Objection Handling
Mar 6th 2021

Sales Battlecard Deep Dive: Objection Handling

< 1 min

Learn how to enable your reps to anticipate what is being said before your prospect even raises an objection.

How to Launch a Competitive Intelligence Function in 90 Days
Feb 27th 2021

How to Launch a Competitive Intelligence Function in 90 Days

< 1 min

Discover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.

How to Build Battlecards Salespeople Love
Feb 26th 2021

How to Build Battlecards Salespeople Love

< 1 min

Learn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.

How to Collaborate on Competitive Intelligence Remotely
Feb 26th 2021

How to Collaborate on Competitive Intelligence Remotely

< 1 min

The world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.

Value Propositions that Sell
Feb 25th 2021

Value Propositions that Sell

< 1 min

It's time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.

Battlecards for the Win: Content that Closes
Feb 24th 2021

Battlecards for the Win: Content that Closes

< 1 min

Sales battlecards are your best bet to win more competitive deals. Learn how to build battlecards your reps will turn to when they need to win.

How COVID is Changing Competitive Programs
Feb 22nd 2021

How COVID is Changing Competitive Programs

< 1 min

2020 has shaken how businesses operate. Learn how your competitive enablement program can adjust and impact the new priorities that your execs are focusing on.

Building an All-Star CI Function: The Skillsets Your Team Needs to Have
Feb 14th 2021

Building an All-Star CI Function: The Skillsets Your Team Needs to Have

< 1 min

Learn what the most important roles on your competitive team are and how they contribute to the overall success of your competitive enablement program.

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