Win-Loss

Beyond the Price Tag: The Real Deal-Breakers, According to Your Buyers

Klue broke down 3,400+ win-loss interviews to show how price really impacts deals, and what you can do about it.

Three Lessons from Delivering Win-Loss to Leadership

Learn three key tactics from Klue's own win-loss program to improve how you deliver insights to your executive team.

Three Reasons Why You’re in the Dark About Your Deals (And How to Fix it)

Product marketers are being left in the dark about what's actually happening in their deals. Here's why, and most importantly, how to fix it.

The Five Questions you Need to Ask Your Buyer

Here are the five questions you need to ask your buyer during win-loss interviews to remove the guesswork and biases within your business.

Product Marketing

Two of our Product Marketers (barely) Survived Running Win-Loss, Here’s Why.

Our product marketers (barely) survived running win-loss. They share their cautionary tales, and why they’ll never do win-loss alone again.

Guides

Templates

Three Win-Loss Secrets from the C-Suite

Win-loss helps you win more... but only when conducted correctly. Here are three secrets from execs who have used win-loss effectively within their business.

Four Reasons Why Win Interviews Matter as Much as Loss Interviews

Don't forget the 'win' in win-loss analysis. There's as much good intel to learn from wins as losses. Here are four reasons why.

Competitive Enablement

The Primary Goals of Your Win-Loss Analysis Research

The questions you need to ask your internal stakeholders and areas to cover in your initial win-loss analysis research.

Competitive Enablement

Customer Churn Analysis: What it is and how to use it for your business

Keeping customers has never been more critical for businesses. Learn how to use customer churn analysis to achieve exactly that.

Six Expert Takeaways from Win-Loss Month on the Competitive Enablement Show

Five experts joined us on the Competitive Enablement Show to dive into all things win-loss analysis. We took the six biggest takeaways from those conversations and put them together for all to see.

Competitive Enablement

Maximize Your Executive Meeting with a Winning Win-Loss Analysis Template

Be the hero of your next executive meeting with this fully editable and customizable win-loss analysis template.

Guides

Templates

Your Guide to Conducting Competitive Win-Loss Interviews

Sales reps are wrong about why they win or lose deals more than 60% of the time. It’s time to take the guesswork out of your win-loss analysis.

Competitive Enablement

Product Marketing

Ryan Sorley: How to Nail Competitive Win-Loss Interviews

DoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.

Competitive Enablement

Product Marketing

Sales

7 Components of a Successful Win-Loss Analysis Program: Best Practices

Though the scope and sophistication of your program will vary, there are essential win-loss analysis best practices everyone should follow. From setting clear objectives […]

Klue Life

The Importance of Conducting Win-Loss Interviews

Win-loss analysis is the foundation of any successful competitive intelligence program. If you’re not conducting win-loss interviews with both won and lost customers, then […]