You weren’t hired to build battlecards.
You were hired to help the business win. Competitive intelligence isn’t just about collecting and analyzing data or replying to Slack threads. It’s about turning that intel into plays that help your sellers win deals. But instead of focusing on the strategic work that’ll help you do that, you’re stuck in a never-ending cycle of manual, tactical work like scraping competitor sites, refreshing slides, or answering the same questions over and over. It’s not just costing you time. It’s costing you influence.
Introducing Klue’s Compete Agent – your competitive intel operative.
Designed to eliminate the manual tasks eating into your strategic priorities, Klue’s Compete Agent operates on two fronts:
- Research & Analysis: It collects and analyzes intel from the public web, sales calls, win-loss interviews, and internal documents to automatically generate insights. It builds rich competitor profiles and keeps them up to date. And it helps you run deep research to uncover trends in your data that you can use to auto-generate competitive content or share with the rest of the org.
- Competitive Deal Support: It detects which competitors are in the deal, what pain points are surfacing, and what buyers are actually saying. It recommends next steps to take based on the context of that specific deal. And it proactively delivers those insights straight to a seller’s inbox, while standing by in Slack to answer any competitive questions on the fly.
“I can’t be in every deal. But now I don’t have to be because I know that Klue is,” said Jason Hersh, Principal, Market Intelligence at Gainsight. “It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.”
Unlike AI tools like ChatGPT or internal LLMs that are reactive, lack domain expertise, don’t allow for human-in-the-loop verification, and are disconnected from the tools seller’s use, Klue’s Compete Agent is purpose-built for competitive enablement. It proactively delivers insights based on what’s actually happening in competitive deals. It’s trained on your competitors, products, and positioning, not just data found on the internet or outdated documents. Every output is backed by human oversight to ensure accuracy and trust. And because it’s deeply integrated into your sales team’s workflow, insights reach your team when and where they need them most.
Want to dig in a bit deeper into exactly what your Compete Agent will do for you? Let’s dive in.
Your own personal research analyst
Automatically Generating Insights
Your Compete Agent is constantly collecting and analyzing data from across the web, Gong calls, win-loss interviews, your battlecards, and internal docs, looking for intel that can be turned into insights that’ll fuel your competitive content.
Here’s an example. After a competitive deal is marked Closed Won in your CRM, your Compete Agent looks through all Gong call transcripts associated with that deal and gets an understanding of the competitive dynamics, key buyer requirements, decision drivers, objection handling highlights, and pulls quotes to use as social proof. It takes that information and uses it to automatically create and publish a new card called a Win Story. That Win Story will now be used as an insight your Compete Agent will tap into when sending a Deal Tip or when a seller asks a question through Ask Klue.
Scaling Your Competitive Coverage
Your Compete Agent ensures you have complete competitive coverage by doing the heavy lifting of spinning up a competitor profile in seconds and keeping it up to date.
Let’s say a rep hits you with a question about a new competitor that popped up in a deal they’re working but you haven’t built a battlecard for them yet. All you have to do is type that competitor’s name into the search bar, hit ‘Explore Insights’, and your Compete Agent is off to the races. Within seconds, it generates a complete Competitor Profile by tapping into trusted sources like competitive content in Klue, review sites, your win-loss interviews, and even the competitor’s own website. Each profile comes with a detailed breakdown of the competitor, including how you compare, how to differentiate, strengths and weaknesses, what they say, and who they’re targeting. And the best part about these profiles? They automatically refresh every 24 hours, so you don’t have to worry about them getting out of date any time soon.
“We cover such a broad landscape of about 60 direct and indirect competitors, so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage”, said Jacob Presson, Competitive Intelligence Manager at Relias. “The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.”
Running Deep Research & Analysis
Your Compete Agent also helps you run deeper analysis to uncover trends in your intel, create stronger battlecard content faster, and share competitive insights across your org.
Let’s say you want to see if any new win/loss reasons have popped up in your interviews over the last quarter that your team should be aware of – and more specifically, if any of those win-loss reasons have shown up in any recent sales calls. All you have to do is type in your question and your agent gets to work. First, it browses through all of your win-loss interviews within the given timeframe. Then it cross-references those reasons against reasons that came up the previous quarter. Lastly, it checks recent call transcripts to see if there has been any mention of those new win-loss reasons and if so, pulls that into its response. Within seconds you have a list of new win-loss reasons and a list of recent calls where they’ve shown up.
Your sellers’ own competitive deal assistant
Proactive Deal Intelligence
Compete Agent is constantly scanning your call transcripts for competitive threats. It detects when competitors are mentioned, what pain points the buyer has, and what use cases the buyer’s looking to solve for. It takes that intel and cross-references it against your compete content in Klue to recommend competitive tactics your seller can use based on what’s happening in the deal. Then it packages all of that up into a Deal Tip that’s sent directly to your seller’s inbox.
“Deal Tips immediately sends me a concise summary after every competitive call, highlighting key insights—like a client’s strong relationship with our competitor—and provides quick access to sources I can review in minutes.”
Instant Answers to Competitive Questions
Let’s say one of your sellers is on a call with a prospect when they get blindsided by a question about how your pricing is different from your competitors and why they should go with you. Instead of digging for info or pinging someone on the PMM team, your Compete Agent is on standby ready to help. All your seller has to do is pull up Slack, type in their question, and hit enter. Within seconds, they get an answer pulled directly from your pre-vetted intel that includes pricing points to cover and landmines to set.
“Ask Klue has allowed me to access information faster,” said Matt Shea, Sr. Solutions Consultant at Gainsight. “Even while on customer calls, I can use Ask Klue to validate where Gainsight is differentiated compared to our competition. I especially like that it links to the original sources so I can drill down and confirm what the AI has surfaced.”
How Gainsight Put Compete Agent to Work
With five product lines and a flood of competitors, Gainsight’s sellers needed fast, reliable intel they could trust. But here’s the thing: most of it was buried in Slack threads or scattered across decks.
That’s when Jason Hersh, Principal, Market Intelligence at Gainsight turned to Klue’s Compete Agent. Instead of scrambling to respond to seller questions, Jason equipped each of them with a competitive deal assistant that answers for him. Deal-specific insights show up right when reps need them and sellers can get answers on the fly through Slack or Salesforce.
The impact speaks for itself:
- 72% seller adoption
- 243 Deal Tips delivered
- Nearly 250 hours saved on research and content creation
As Jason puts it: “I can’t be in every deal. But now I don’t have to be. Klue is.”
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