Klue Compete
The Competitive Enablement Platform
Learn More
Woah… what a day.
After crushing it in Vancouver yesterday, hundreds from the compete community joined our virtual event and the ideas just kept flowing.
Feeling like you might have missed something big? (10+ value-packed talks will do that)
Don’t sweat it – we’ve got you covered.
Here are some top takeaways from Compete Week 2024 – Day Two 👇
Anthony Pierri used his 20-min talk to challenge conventional wisdom about differentiation in B2B tech, arguing that many common tactics – like inventing product categories, leading with business outcomes, or slapping “AI” on everything – actually make companies blend in rather than stand out. Through real-world examples and frameworks, he broke down how true differentiation depends on market maturity and competitive context, offering a fresh perspective on how to actually stand out in crowded markets.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
Mara Konrad tackled one of competitive enablement’s trickiest challenges: getting everyone aligned on how to talk about competitors. Through practical examples – like Samsung’s subtle iPhone digs – she broke down four distinct competitive tones (ambiguous, indirect mention, direct mention sensitive, and direct mention bold) and provided a framework for getting organizational buy-in. The goal: stop the endless approval cycles and get competitive content moving faster without sacrificing legal compliance or brand standards.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
Josh Gladstone broke down the anatomy of an effective battle card by introducing us to the COMP-ACT Framework (Comparison + Action.) He empashized the need to build battlecards that show how you stack up against competitors and give sellers specific actions they can take based on those comparisons. He also shared some seriously detailed best practices like optimizing screen real estate, minimizing scroll depth, limiting hidden content, removing duplicates, and maintaining consistent formatting across cards.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
Jen Doyle and Aldona Dye broke down the art of conducting effective win-loss interviews using Klue’s DEPTH model (Details, Engaged, Personal, Trust, High-impact). Through practical examples and techniques, they emphasized how proper buyer targeting and interviewing skills can uncover crucial competitive insights that move beyond surface-level feedback like “we lost on price.”
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
In what felt like a real “steal the playbook” session, Hunter Sones shared his personal system for turning win-loss data into organizational action. This practical talk was loaded with insights as Hunter broke down the five different ways he distributes win-loss intelligence at Klue: from a unique Voice of the Market Board, to monthly Win-Loss Committee meetings, to Executive Summary Read-Outs, Functional Team updates, and Action Planning sessions.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
Competitive Enablement
Product Marketing
Steal Klue's step-by-step process for creating a competitive landscape analysis. Plus, learn definitions, best practices, and frameworks.
Competitive Enablement
Product Marketing
Get the recap on Day Two of Compete Week 2024! Dive into our top takeaways and standout quotes from key sessions.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.