Klue Compete
The Competitive Enablement Platform
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When the compete community connects, it’s typically across Zoom calls, Slack channels, and LinkedIn DMs.
That’s why it was WILD to see 120+ product marketers and compete pros all under one roof in Vancouver, trading insights and swapping stories face-to-face.
What made it even better? Another 1,500 joined us online, creating a hybrid experience that exceeded every expectation we had for bringing the community together.
Now, if you’re reading this, you might be worried you missed out on some Day One content.
Don’t stress. We captured notes on every talk.
(shouts out Mara Konrad, our resident note-taking wizard.)
Let’s dive in.
Jason kicked off the day with a hard truth: you don’t know the real reasons you lose deals – only your buyers do. And this disconnect? It could be quietly draining millions from your bottom line.
This reality check set the stage for a surprise product announcement – Klue 360° Win-Loss, which you can learn more about here.
Jason also dove into predictions about the future of competitive enablement, discussing how AI-powered platforms like Klue will soon be able to transform raw competitive data into hyper-personalized insights and custom assets.
🌶️ Pipin Hot Takeaways:
🎤 Mic Drop Moments:
In this candid conversation hosted by Jason Smith, these two compete leaders broke down how they’ve turned win-loss data into rocket fuel for their compete programs. Dylan shared how his team serves hundreds of sellers while still making win-loss insights valuable to product and strategic leaders. Meanwhile, Claire revealed how SurveyMonkey’s product teams have become some of her biggest win-loss champions.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
Great competitive intelligence is worthless if it dies in a slide deck. That was the theme of Clara Smyth and Dustin Ray’s session on turning compete insights into executive action. Through a mix of hard-earned lessons and practical frameworks, they broke down how to get executive buy-in for competitive intelligence. The key? Start with quality data, and be honest about what you know and don’t know.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
Ryan Sorely introduced ReadyGo, a new 17-question assessment model designed to help teams launch successful win-loss programs. Jose Gonzalez then shared his experience as an early adopter, showing how the framework helped SentinelOne build a program from scratch and prepare for launch.
🌶️ Hot Takeaways:
🎤 Mic Drop Moments:
Getting into the nitty-gritty details of competitive enablement, this power panel shared their playbooks for driving wins with competitive intel. From structuring battle cards and building sales plays to implementing tools like Highspot and Slack channels, this panel dug deep into the tactical how-tos of getting competitive intel into the hands of sellers.
🌶️ Pipin’ Hot Takeaways:
🎤 Mic Drop Moments:
After a decade of helping B2B tech companies differentiate, Emma shared why traditional differentiation is getting harder (saturated markets, copycats, minimal technical differences) and offered a fresh perspective for standing out: stop obsessing over being different, and start obsessing over getting closer to your buyer.
🌶️ Hot Takeaways:
🎤 Mic Drop Moments:
Competitive Enablement
Product Marketing
Steal Klue's step-by-step process for creating a competitive landscape analysis. Plus, learn definitions, best practices, and frameworks.
Competitive Enablement
Product Marketing
Get the recap on Day Two of Compete Week 2024! Dive into our top takeaways and standout quotes from key sessions.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.