In today’s episode of the ‘Competitive Enablement Show’ Vincent Lo, Klue VP of Product Marketing, is joined by a panel of market research experts April Glosser, Brady Jensen, and Phillipe Boutros to discuss research on competitor pricing.
During the live Q&A session, the panel explains why knowing competitor pricing alone won’t win you that next deal, how they tackle pricing research, the do’s and don’ts of digging into competitors, and share their own experiences in the field.
Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Learn about four of the most important areas that determine the maturity of your competitive enablement program.
JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.Close
We will let you know when we post new content.Close