Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt

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Adam is joined by Chris Owen, Director of Product Management @ Saviynt, to share some of the tactics he used to launch a competitive program quickly and efficiently.

In this episode, they talk about the importance of data when pitching your business case to execs, the best ways to crowdsource competitive intelligence from teams who’re in the field, and what it takes to get real buy-in and engagement across the organization.

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What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.

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Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.