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What Competitive Intelligence Should you be Collecting? | Dave Barker

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Adam is joined by Dave Barker to share his best strategies for collecting competitive intel.

In the episode, we got into how Dave finds quality competitive intel internally and externally within the mountain of information available, and how he presents these insights collected for different audiences. We also got into the best questions you should be asking in your win-loss program and how that fuels your competitive program.

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What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.

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Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.