Adam is joined by Scot Kim, Director @ Lenovo, to share how he’s earned executive support for various competitive programs that he has led over his career.
In the episode, they talk about the importance of presenting solutions instead of problems to execs, why Scot uses war rooms for cross-collaboration and their effectiveness, and what it means to address current money and future money when laying out your competitive intelligence program’s objectives.
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Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
There’s some very real competitors in the ‘fake-meat’ world.
Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.
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