In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about some of her best strategies for earning sales adoption during the early stages of rolling out a competitive enablement program.
They talk about the importance of explaining why competitive intelligence matters to sales reps, establishing executive sponsorship to build a competitive culture, and how to customize training so that sales teams can find value early.
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Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Learn about four of the most important areas that determine the maturity of your competitive enablement program.
JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.
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