Nav
Competitive Enablement

How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue

< 1

In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about some of her best strategies for earning sales adoption during the early stages of rolling out a competitive enablement program.

They talk about the importance of explaining why competitive intelligence matters to sales reps, establishing executive sponsorship to build a competitive culture, and how to customize training so that sales teams can find value early.

You can subscribe to the weekly podcast here.

Links

What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.

Must Read

Klue Life

Announcing SOC 2 Compliance: Taking ‘Enterprise-Ready’ to the Next Level

3 min

There was a rumour in season four of Netflix’s Last Chance U that the ICC Pirates’ playbook had been leaked to other coaches in […]

Competitive Enablement

The Two most Critical Areas for Improving your Competitive Enablement Program – According to the Experts

7 min

20+ competitive strategists shared their expertise on the most important areas for improving your competitive enablement program.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.