The biggest compete event of the year: Nov 29 - Dec 2
In today’s episode of ‘The Competitive Enablement Show’, Adam is joined by Jacob Gebrewold, Account Executive @ Klue, to share an end-user perspective on the content that sales need to win their next competitive deal.
In this episode, they talk about why features and benefits don’t make a compelling sales pitch, the importance of understanding the competition to tell a compelling story in your messaging, and building trust between product marketing, competitive intelligence, and sales.
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Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Buyers make decisions based on a variety of factors. Knowing which are driving your success or failure in deals is incredibly valuable. That’s where win-loss comes in.
Register for Compete Week 2022 and catch 25 of the best speakers in Competitive Intelligence, Enablement, and Product Marketing.
Klue has been named a winner of Deloitte's North American Technology Fast 500™️ and Canada's Fast 50™️ award list.
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