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The Secret to Scaling your Competitive Program | Clara Smyth, Slack

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Adam is joined by Clara Smyth, Sr. Product Marketing Manager at Slack, to talk about her experiences launching and scaling different competitive enablement programs in her career.

In this episode, Clara shared why internal trust is critical for your competitive program to succeed and how she achieves this at Slack, the three pillars she established during her time at iCIMS to scale their competitive program, the biggest lessons learned in her career, and Clara also spills the beans on what really gets the exec’s attention when sharing competitive briefs.

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What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.

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Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.