fbpx

INTEGRATION

Know when competitors show up in deals. Introducing Gong + Klue.

LEARN MORE

LOGIN Get a demo
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
Competitive Enablement

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

Adam is joined by Clara Smyth, Sr. Product Marketing Manager at Slack, to talk about her experiences launching and scaling different competitive enablement programs in her career.

In this episode, Clara shared why internal trust is critical for your competitive program to succeed and how she achieves this at Slack, the three pillars she established during her time at iCIMS to scale their competitive program, the biggest lessons learned in her career, and Clara also spills the beans on what really gets the exec’s attention when sharing competitive briefs.

Links

What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.


Must Read

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

Competitive Enablement

Jul 18th 2024

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

4 min

Competitive analysis is a time suck. But it doesn't have to be! Here's how you can get deep competitive insights in seconds with Klue.

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

Competitive Enablement

Jul 15th 2024

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

3 min

Buyers have a lot to say about your competition.  Especially on Gong calls, where competitors are being mentioned all the time. But, we’re struggling […]

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Subscribe

Want to see Klue in action?

Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.

Klue-Logo-white.svg

Status Media Kit Privacy | © 2024 Klue Labs Vancouver, BC