Competitive Enablement Maturity Model:
A Roadmap to Accelerate your Competitive Program
The Secret to Scaling your Competitive Program | Clara Smyth, Slack
Adam is joined by Clara Smyth, Sr. Product Marketing Manager at Slack, to talk about her experiences launching and scaling different competitive enablement programs in her career.
In this episode, Clara shared why internal trust is critical for your competitive program to succeed and how she achieves this at Slack, the three pillars she established during her time at iCIMS to scale their competitive program, the biggest lessons learned in her career, and Clara also spills the beans on what really gets the exec’s attention when sharing competitive briefs.
Links
What is ‘The Competitive Enablement Show’?
Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Must Read
10 Metrics to Measure Your Competitive Intelligence Program
5 Tips to Improve Your Sales Battlecards
Eight Competitive Intelligence Examples in Practice
Is Sales Really the Great Equalizer for Women?
Competitive Intelligence Is Nothing Without Competitive Enablement; Here’s Why
6 minCompetitive Intelligence falls short in delivering actionable insights to the organization. Competitive Enablement fills that gap.
Ryan Sorley: How to Nail Competitive Win-Loss Interviews
8 minDoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.
Competitive strategies in five minutes or less. Delivered straight to your inbox.
Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Subscribe
© 2022 Klue Labs Vancouver, BC
Sign up for access
XWant to see Klue in Action?
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.
X