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What-Sales-Leaders-Want-from-Your-Competitive-Intelligence-Program
Apr 16th 2020

What Sales Leaders Want from Your Competitive Intelligence Program

3 min

Learn what Sales Leaders want from your competitive intelligence program.

How-to-Be-Central-Command-For-your-Organization-8-Tips-to-Distribute-Competitive-Intelligence
Apr 9th 2020

How to Be Command Central: 8 Tips to Distribute Competitive Intelligence

5 min

Learn how to deliver value and distribute competitive intelligence across all teams in the org.

Competitive-Product-Analysis-Template-
Mar 22nd 2020

Competitive Product Analysis Template

7 min

Eight steps to conduct a competitive analysis of your competitors’ products using a combination of internal and publicly-available information.

Competitive-Intelligence-Reporting-Structure-Where-Does-Your-CI-Program-Belong-
Feb 23rd 2020

Competitive Intelligence Reporting Structure: Where Does Your CI Program Belong?

7 min

Competitive intelligence teams can report into Product, Marketing, and Sales. Learn the pros and cons of each of these reporting structures.

Competitive-Sales-Analysis-A-Template-for-Analyzing-your-Competitive-Deals
Jan 31st 2020

Competitive Sales Analysis: A Template for Analyzing your Competitive Deals

8 min

Analyze your sales data to understand where competitors are beating you, and where your competitive intelligence efforts will drive revenue.

GIFin-6
Jan 23rd 2020

How Product Marketers Keep Sales Teams Engaged in CI Programs

5 min

Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your product marketing initiatives to […]

GIFin-3
Jan 17th 2020

2 Ways to Make Your Competitive Intelligence Programs Effective

3 min

There are two key things you can do to help make your competitive intelligence programs for sales effective: keep it updated and overcommunicate with Sales.

How-to-Deposition-Your-Competition-Like-a-Champ
Jan 4th 2020

How to Deposition Your Competition Like a Champ

7 min

Winning a sales deal requires positioning your product as the right choice, while simultaneously depositioning your competition quickly.

2020-Predictions-for-Product-Marketing-and-Competitive-Intelligence
Jan 2nd 2020

2020 Predictions for Product Marketing and Competitive Intelligence

3 min

What is the world of Product Marketing and Competitive Intelligence going to look like in the future?

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