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Winning with Win-Loss


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Jul 31st 2023

Competitive Advantage Examples: How Five Market Leaders Beat The Competition

3 min

Five examples of market leaders and the strategies they used to gain their competitive advantage.

Jul 7th 2023

Four Reasons Why Win Interviews Matter as Much as Loss Interviews

3 min

Don’t forget the ‘win’ in win-loss analysis. There’s as much good intel to learn from wins as losses. Here are four reasons why.

Jun 27th 2023

The Primary Goals of Your Win-Loss Analysis Research

4 min

The questions you need to ask your internal stakeholders and areas to cover in your initial win-loss analysis research.

Jun 22nd 2023

Your 9 Step Competitive Intelligence Guide (2023)

7 min

Fill your toolbox with 9 strategies and tactics to improve your competitive intelligence program, with in-depth advice and examples on how to analyze your competitors.

Jun 18th 2023

The 7 Biggest Problems Affecting your Competitive Intelligence Framework 

5 min

It’s impossible to build a competitive intelligence framework without first establishing the problems that it will solve.

Jun 7th 2023

Four Takeaways From How 300+ Revenue Leaders Are Competing

3 min

Deals are more competitive. You feel it, you see it, and you’re not alone. We surveyed 316 executives, VPs and director-level revenue leaders to find out what they’re doing about it.

May 23rd 2023

Competitive Selling: 6 Strategies and Techniques to Help You Beat the Competition

5 min

Former Gong Head of Sales, author and sales coach David Priemer and Klue’s Leigh Quinlan break down six competitive selling techniques they can’t live without.

May 23rd 2023

Building a Competitive Insight: How to Create an Unfair Advantage for Your Business

7 min

A step-by-step walkthrough (and example!) of how to build a competitive insight that helps your revenue teams win deals.

May 12th 2023

Nine Tips for Building Your First Sales Battlecard (and all the Other Ones)

4 min

Sales battlecards are the fastest path to value for you as a competitive enablement professional. Use these tips to keep you on track no matter where you are in your battlecard journey.

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