Reps work deals, not competitors.
Don’t get us wrong, reps need to know everything about their competitors so they’re always in a good position to win a deal. But in reality, every deal is different. Each one comes with its own set of unique dynamics like different objections, buyer priorities, or competitive tactics that call for a personalized approach to working the deal.
But the problem is, it’s been impossible to create the competitive content sellers need for every deal.
Until now.
Introducing Deal Tips — Deal-specific competitive insights sent straight to your inbox.
Deal Tips proactively supports sellers in all of their competitive deals by sending personalized, actionable content to their inbox with recommendations on what they should do next.
By using AI to analyze data across sales call transcripts, CRM, and competitive content, Klue surfaces key insights about a specific deal. First, it looks for and detects any competitors in the deal including the primary threat. Second, it identifies key themes like buyer needs or use cases that they’re considering. Then it takes that information and cross-references it against the compete content in Klue to recommend competitive tactics a seller can use like differentiation to lean into, what objections need to be handled, opportunities to lay FUD or landmines, and more.
And like a conversation a seller would have with their PMM or CI Analyst, they can converse directly with the Deal Tip through a simple chat interface that will get them answers to any follow up questions they have about the deal. It’s like having personalized deal support at their fingertips.
“Deal Tips immediately sends me a concise summary after every call, highlighting key insights—like a client’s strong relationship with our competitor—and provides quick access to sources I can review in minutes” said Prithath Krishnan, Senior Product Marketing Manager at Sisense.
With Deal Tips:
Want to see how Klue’s new Deal Tips work? Let’s dig in a bit deeper.
Detecting The Competition
Knowing who you’re up against in a deal is super important. But sometimes, sellers miss when a prospect mentions who else they’re evaluating or that information doesn’t make it to your CRM.
Klue AI analyzes your call transcripts for mentions of an incumbent or head-to-head competition to detect when a seller is in a competitive deal.
Prioritizing Highly Competitive Deals
Not every deal is created equal. It’s one thing to know when a competitor is involved, but how do you know which deals are most at risk that you should be prioritizing?
Once the competitor has been identified, Klue AI further analyzes the call transcript for context, topics, and keywords to identify the level of competitive threat based on buyer remarks, use case, and other criteria so sellers know which deals they need to prioritize.
Generating Deal-Based Insights
One-size-fits-all competitive content is like an email that hasn’t been personalized. Will it work? Maybe, but the chances are lower than content that’s been personalized.
Klue AI takes that information and cross-references it against the competitive intel in Klue and proactively sends sellers personalized, actionable content straight to their inbox. Want to get a refresher on a competitive conversation? Go straight to the source with a link to the Gong snippet. Need to know what objections need to be handled or differentiation you should be leaning into? Jump into the Deal Tip’s recommended next steps.
Engaging With Deal Tips
Static content is fine when it’s high quality. But sometimes, questions come to mind when sellers are going through it and they don’t always have the time to jump on a call with the person who created it.
With Deal Tips, you can ask follow up questions about the deal the same way you would with ChatGPT. Wondering how you can de-position both competitors in a deal with a single response? Deal Tips has your back.
And the result?
AI-powered competitive insights for every deal. No spam. No endless emails triggered every time a competitor was mentioned on a call. Just a Deal Tip for your most competitive situations.
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