Your buyers are telling you how they see competitors daily. The problem?
Those answers are buried in hours of Gong, Chorus, and Zoom calls.

Manual review is slow. Generic AI summaries invent details. By the time feedback surfaces, the moment’s gone.

What Prospects Are Saying changes that. One of Compete Agent’s latest missions, it continuously surfaces what buyers actually say about competitors, filtered for signal, refreshed automatically, and tied to the source recording.

We’ll walk through what this Auto Insight is, how it works, and how PMMs and CI Teams can make the most of it.

Reveal What Your Market Says About Competitors

Think of ‘What Prospects are Saying’ as a live feed of verified buyer quotes.

Whenever a competitor comes up (pricing, product gaps, security, integrations) Compete Agent detects the mention, extracts the relevant quote, and publishes it in a card you can scan in seconds.

No filler or ums, just crisp, factual buyer statements you can paste straight into enablement, slides, or product docs.

Quotes update as new calls arrive; outdated ones expire after 60 days so you’re never relying on stale information.
The result: a current, trustworthy picture of how your market describes the competition.

Generate Verified Buyer Insights at Scale

Here’s how it works:

  1. Detect competitor mentions automatically.
    Compete Agent identifies every reference across connected call recordings—no external trackers or manual tags.
  2. Extract real buyer quotes.
    AI filters transcripts for value-rich statements, removing filler and speculation so each quote reads like evidence you can act on.
  3. Categorize by competitor and theme.
    Quotes group by recurring patterns such as pricing, product, or security, giving you an instant map of buyer sentiment.
  4. Refresh continuously.
    Outdated comments roll off after 60 days. New data flows in daily, keeping insights fresh and reliable.

Every quote links back to the exact call snippet and only statements back

📌 In the example above, if prepping for enablement on Click-Up, I’d like to filter by separate ‘buckets’: pricing, security, UI/UX.

Use Buyer Insights to Fix Blind Spots

Buyer voice is the clearest measure of competitive perception, yet most teams rely on anecdotes or quarterly interviews.

Automating buyer-quote extraction changes that:

  • Faster messaging: You see the language buyers use today.
  • Sharper enablement: Sales talk tracks echo real objections and differentiators.
  • Smarter product bets: Recurring pains appear in buyers’ own words.

See How Emburse Uncovers Competitive Insights in Minutes

When Guy Larcom, Senior PMM at Emburse, looked for buyer intelligence, he was stuck in the same loop every PMM knows too well.

“Tracking what prospects are saying and what’s driving them to look for change was the biggest challenge,” Guy shared. “With Compete Agent, I can get far more pieces of evidence, distill them into something specific, and create talk tracks in a fraction of the time.”

Before Klue, his team manually combed through Gong recordings, tagging mentions of competitors like Navan and Expensify one by one. They could surface quotes, but not patterns. Insights were either anecdotal or weeks old by the time they reached sellers.

With What Prospects Are Saying, that changed in days.

Compete Agent started pulling verified buyer quotes automatically — grouping them by themes like pricing, UI/UX, and security. Within a week, Guy’s team spotted a recurring signal: prospects loved Emburse’s security transparency but felt competitors positioned integration breadth more aggressively. That single thread became the seed for refreshed messaging, new enablement cards, and a tighter sales narrative.

Impact

  • Buyer pains surfaced within hours, not weeks.
  • Messaging refreshed with actual buyer language.
  • PMMs, sellers, and product aligned around the same verified insights.

Now, when leadership asks “How are buyers describing us vs. competitors this quarter?”, Guy can show the evidence — not just opinions — pulled straight from real call moments.

Turn Buyer Quotes into Competitive Strategy

Once your insight feed fills up, Ask Klue turns quotes into patterns:

  • “What are buyers saying about ClickUp’s pricing this month?”
  • “Which competitors dominate security conversations?”
  • “Show me buyer quotes that mention automation across all deals.”

Every response comes from verified call data, not hallucinations. That’s why leadership trusts the answers.

📌 Tip: I often paste Ask Klue’s summary and two source quotes into a Slack post for sales. It gives both context and proof in one message.

Beyond Calls: Building Your Complete Automation Stack

Once you’re capturing buyer insights automatically, consider expanding your competitive intelligence automation:

Start with the essentials:

  • Website monitoring for pricing/messaging changes
  • Social listening for brand mentions and sentiment
  • Review tracking for competitor feedback patterns

Add workflow automation:

  • Connect insights to Slack for real-time team alerts
  • Integrate with your CRM for deal-specific competitive context
  • Build automated weekly competitive intelligence reports
  • Automatically surface the most critical deal-blocking questions in your pipeline

Scale with AI analysis:

  • Use multiple data sources to validate buyer insights
  • Cross-reference call feedback with public competitor moves
  • Generate comprehensive competitive deal support for sellers automatically

The goal: Create an always-on competitive intelligence system where buyer voice guides strategy, and broader market signals keep you ahead of the curve.

Connect It to the Full Auto Insights Suite

What Prospects Are Saying is one of several Auto Insights generated by Compete Agen, each built to answer a core question in a competitive deal:

  • Win & Loss Stories: Why we win or lose—straight from buyers.
  • Talk Tracks That Work: Which messages land most often.
  • Objection Handling: How top reps neutralize competitor pushback.
  • What Prospects Are Saying: The verified buyer voice behind it all.

Together they create a closed loop—CRM + calls → structured insights → sales, marketing, and product actions. Less digging. More decisions.

Listen to What Your Buyers Are Really Saying

If you record calls, Compete Agent is ready to create these insights automatically.

Curious how? Check out the Auto Insights in action.

Frequently Asked Questions

How long does it take to set up automated competitor insights?
Buyer voice automation through call analysis can be running within hours of connecting your call recording tools with Klue. Other competitive intelligence automations (website monitoring, social listening) typically requires 1-2 weeks for comprehensive setup.

What’s the best way to start automating competitive intelligence?
Begin with the data you already capture; sales calls, CRM, win-loss interviews, and internal docs. Tools like Klue’s Compete Agent can surface insights from these sources immediately.

How do I avoid information overload from automated competitor tracking?
Focus on actionable insights tied to specific business outcomes. Klue is the strongest competitive intelligence tool for filtering insights by deal stage, competitor mentions in active opportunities, and signals that directly impact your positioning or product decisions.

Can automated competitive intelligence replace manual research?
Automation handles data collection and pattern detection at scale, but human interpretation remains crucial for strategic decisions, nuanced competitive moves, and relationship-based intelligence.