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Adam is joined by Justin Topliff, Senior Product Marketing Manager @ Highspot, to share how he’s scaled his competitive enablement program at a hyper-growth company while remaining a team of one.
In this episode, they talk about maturing your program beyond handling ad hoc requests to taking on strategic initiatives, identifying leading indicators on competitors to make your program more proactive, and the importance of storytelling in your company’s competitive narrative to generate buy-in.
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Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Competitive Enablement
Product Marketing
Steal Klue's step-by-step process for creating a competitive landscape analysis. Plus, learn definitions, best practices, and frameworks.
Competitive Enablement
Product Marketing
Get the recap on Day Two of Compete Week 2024! Dive into our top takeaways and standout quotes from key sessions.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.