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How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

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Adam is joined by Justin Topliff, Senior Product Marketing Manager @ Highspot, to share how he’s scaled his competitive enablement program at a hyper-growth company while remaining a team of one.

In this episode, they talk about maturing your program beyond handling ad hoc requests to taking on strategic initiatives, identifying leading indicators on competitors to make your program more proactive, and the importance of storytelling in your company’s competitive narrative to generate buy-in.

You can subscribe to the weekly podcast here.


What is ‘The Competitive Enablement Show’?

Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.

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Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.