Adam is joined by Justin Topliff, Senior Product Marketing Manager @ Highspot, to share how he’s scaled his competitive enablement program at a hyper-growth company while remaining a team of one.
In this episode, they talk about maturing your program beyond handling ad hoc requests to taking on strategic initiatives, identifying leading indicators on competitors to make your program more proactive, and the importance of storytelling in your company’s competitive narrative to generate buy-in.
You can subscribe to the weekly podcast here.
Welcome to the Competitive Enablement Show. On this podcast, host Adam McQueen is joined by experts in the competitive intelligence industry to talk about innovative strategy, tangible advice and tactics that work, and building a competitive program that impacts the bottom line.
Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.
There was a rumour in season four of Netflix’s Last Chance U that the ICC Pirates’ playbook had been leaked to other coaches in […]
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.Close
We will let you know when we post new content.Close