Integrations
Connect your tools
Klue QUARTERLY WINTER 2025
Automated Insights, Integrated Workflows
One of my favorite questions I try to ask every customer I speak with is….
‘What does Compete program success look like at [your company]?
Some know…but for many they are still trying to figure it out. That’s because every company is different. However one thing is certain, everyone (literally every single team in charge of competitive intelligence) should be thinking about how they can drive efficient revenue for the business, especially in the new world we now live in.
So to make this as easy as possible, we wanted to make sure our customers always have a real-time view into some of the most important metrics driving their business – those that signal how their competitive intelligence program is actually performing.
It’s called Competitive Revenue Analytics (CRA).
CRA is a reporting and analytics dashboard that gives you insight into how your program is performing. It includes rich data fed directly from Salesforce, Win-Loss reports and your competitive intelligence program content in Klue. Nearly 60% of Klue customers using Salesforce have done a CRA analysis to determine how their Compete programs are driving revenue and this number is growing weekly.
CRA includes many features, but these two dashboards will help you monitor your program performance:
Multiple different factors come into play when it comes to driving revenue. Many of our customers have even expanded how they measure their competitive intelligence program impact to also include other important quantitative and qualitative metrics, including:
Are you trying to measure the impact your competitive intelligence program has on revenue? If so, be sure to turn on the Klue and Salesforce real-time sync, Or email kickstart@klue.com, and we can help.
Competitive Enablement
Product Marketing
Master the art of sourcing win-loss interviews. Learn how to target the right candidates and boost interview acceptance rates with proven tactics.
Competitive Enablement
Product Marketing
There's two types of competitors you often face: direct competitors and indirect competitors. Here's what they are and how you can beat them.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.