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May 5th 2021

What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue

< 1 min

Adam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.

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May 3rd 2021

Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros

< 1 min

In the latest ‘Competitive Enablement Show’, Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.

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Apr 7th 2021

How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue

< 1 min

In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about […]

Your-Competitors-Are-Not-Who-You-Think-They-Are
Mar 24th 2021

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

The-Competitive-Landscape-Isnt-What-It-Once-Was
Mar 15th 2021

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

How-Hootsuite-Overcame-Their-Biggest-Competitive-Hurdle
Feb 2nd 2021

How Hootsuite Overcame Their Biggest Competitive Hurdle – A Conversation with Ryan Donovan, CTO at Hootsuite

4 min

Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.

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