Every morning, Jordan Glenn at Blackbaud starts her day the same way: coffee in one hand, Klue open in the other. Within minutes, she has a live pulse on the competitive landscape.
That’s powered by Auto Insights — Klue’s newest capability inside Compete Agent.
Instead of Jordan manually building reports, slides, or battlecards, Compete Agent runs in the background to automatically generate the core competitive insights every team needs — pulled directly from CRM, sales calls, win-loss data, and trusted public sources.
These insights appear as dynamic Klue Cards that update daily or weekly, ready to be shared across sales, marketing, and product.
Now, Jordan’s not chasing intel, she’s using it to shape strategy and coach sellers.
One of her go-to Auto Insights? Win & Loss Stories. It captures the real voice of buyers so she can spot the pain points shaping deals and push them directly into the hands of sales and product.
It’s given her team instant clarity on why deals tip one way or another, without waiting weeks for interviews. And through Deal Tips, Klue’s Compete Agent delivers those insights proactively to sellers and leadership… all without Jordan lifting a finger.
The result: Jordan’s sellers walk into calls with confidence, and Blackbaud has lifted win rates by 28% against their toughest competitors.
This is what a true Compete engine looks like: always-on, deal-specific, and designed for scale.
Introducing Compete Agent’s latest mission: generating Auto Insights
The AI market is noisy. Teams are under pressure to scale with fewer resources. And both product marketers and sellers need answers they can trust.
That’s why we launched Compete Agent’s latest mission: generating Auto Insights.
Each Auto Insight is a Klue Card that continuously generates structured, sourced, and sales-ready intelligence — built automatically from CRM, calls, internal docs, and trusted public sources. Together, they give PMMs and sellers a live, accurate picture of their competitive landscape:
- What Prospects Are Saying: Real buyer pain points and evaluation criteria, captured from live calls and distilled into clear takeaways sellers can use immediately.
- Objection Handling: Language proven to handle common objections in past deals, pulled from sales conversations and battle-tested examples that help reps respond with confidence.
- Talk Tracks That Work: Phrasing and positioning that top performers use to win, refreshed weekly so frontline enablement always stays current.
- Pricing & Packaging: Consolidated competitive intel from trusted public sources, always linked back to evidence and confidence-rated for accuracy.
- Win & Loss Stories: Auto-generated summaries of real deals, combining CRM data and call insights to reveal why deals tip one way or another without waiting weeks for interviews.
- Product Overview: Structured competitor product summaries researched from public sources and fully cited, so PMMs don’t waste hours chasing the basics.
- Automated Weekly News Roundup: Validated, 30-day rolling summaries of competitor news — stripped of noise — keeping teams current without endless Google Alerts.
- UI/UX Analysis: Auto-built briefs comparing how competitors deliver their product or service experience, giving PMMs and sellers a clear snapshot of usability strengths and weaknesses.
- Partnerships & Alliances: Automatically refreshed view of a competitor’s strategic relationships — investors, resellers, and alliances — while filtering out noisy API and integration clutter.
- Integrations: Analyzes a competitor’s integration ecosystem and highlights the most strategic five by market presence, brand strength, and impact, so sellers can position platform differentiation with clarity.
How Klue customers are using Auto Insights
Klue’s Auto Insights create the deal-ready intelligence that sellers actually act on. Here are a few examples of how our customers are using them today:
Uncover what truly drives buyer decisions, automatically
Every great competitive intelligence program starts with understanding the buyer’s voice. But manually tracking what prospects are actually saying in calls — across dozens of competitors — is a slow, messy process.
That’s why Compete Agent generates What Prospects Are Saying. Instead of digging through Slack alerts or manually combing Gong recordings, it automatically pulls out the real pain points and evaluation criteria prospects share in live conversations. It packages those raw buyer signals into usable insights that can be acted on immediately.
For Guy Larcom at Emburse, this solved one of his biggest challenges: cutting through the noise to understand why prospects evaluate alternatives and what truly drives change.
We have a ton of competitors with lots of similarities. Tracking what prospects are saying, what’s driving them to look for change beyond just a contract being up — that was the biggest challenge for me.
Guy Larcom
PRODUCT MARKETING MANAGER
Before Compete Agent, Guy relied on a Slack channel that dumped competitor mentions from Gong into a feed he had to scroll daily. Now, it’s different.
With ‘What Prospects are Saying’ insights, I can actually get far more pieces of evidence, distill them into something specific, and create talk tracks. Just the other day, I pulled down a bunch of information for a major deal in way less time than before; and at a level I couldn’t have reached before. The team was able to use it to advance their discussions immediately.
Guy Larcom
PRODUCT MARKETING MANAGER
With What Prospects are Saying, PMMs and CI pros no longer lose hours trying to reconstruct the buyer voice. The insights arrive structured, contextual, and ready to plug straight into training, messaging, or deal support.
Win more deals with talk tracks proven to work
Every competitive deal comes down to what sellers actually say in the moment. Are they armed with language that resonates, or left guessing?
That’s where Talk Tracks That Work comes in. Compete Agent automatically pulls the phrasing that’s proven effective in past deals, refreshes it as conversations evolve, and makes it available to every rep. Instead of stale scripts, sellers get real examples that reflect how top performers are winning today.
For Huntress, the impact has been immediate.
The ‘talk tracks’ insight — updated regularly with what’s actually working — are phenomenal. Reps pick them up quickly, align to our messaging, and sales managers are using them in training to reinforce the right plays.
Dustin Ray
Head of CI
And it’s not just about efficiency; it’s about credibility and recognition, too.
The reps featured in those talk tracks also get credit for how good they are. There’s proof in the call itself — it’s no longer just someone saying ‘this works,’ it’s right there in the recording. That drives recognition and adoption at the same time.
Dustin Ray
Head of CI
With Talk Tracks that Win, sellers aren’t left guessing which phrasing might land. They can walk into calls knowing exactly how to position, differentiate, and respond; all backed by the real voice of the field.
Eliminate the maintenance grind with automatically updating battlecards
Battlecards are only as good as the intel inside them. For most PMMs and CI pros, that means endless hours curating updates, copy-pasting evidence, and nudging reps to pay attention.
Mara solved that problem by rebuilding her primary battlecards to be fueled purely by Auto Insights. Now, the cards update themselves.
We built out a full battlecard with auto insights. So every time a rep opens it, they default to a fresh round-up of the automated insights: win/loss stories, pricing and packaging, objection handling, talk tracks that win, and what prospects are saying.
Mara Konrad
Greenhouse Software
That shift turned her battlecards into a living feed. Reps don’t have to dig through Slack threads or click half a dozen links to see the big picture. It’s all surfaced in one place, automatically refreshed each week.
The impact? Sellers now walk into calls with confidence, PMMs can track battlecard engagement across teams, and the age-old battlecard maintenance grind is gone.
Built to Scale With You
The real magic of Auto Insights isn’t just in the cards themselves. It’s how seamlessly they flow into Deal Tips, Ask Klue, battlecards, your organization’s internal LLM, and wherever else your sellers work.
Sellers don’t have to hunt; the right competitive insight finds them.
PMMs stop burning hours on manual curation, and instead focus on strategy.
And leadership can trust their business has up-to-date competitive intel that scales.
Auto Insights is the premium fuel powering Compete Agent; the compete engine that automatically delivers competitive answers, deal tips, and trusted intelligence across your org.
Want to see how teams like Blackbaud and others are putting Auto Insights to work? Join us for our upcoming webinar where we’ll showcase each insight in action.
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