Traditional win-loss programs have a blind spot. They only see the deals your business was in.
But what about every evaluation where a buyer never even considered you? The deals where they picked your competitor for their analytics, or when they passed on them because of an underwhelming trial?
And what about beyond net new logos, and getting a window into their renewals? The four customers that recently left your competitor because of low adoption, or the customers that rave about them in an industry you haven’t even thought about targeting yet?
Those are the kind of insights that your win-loss program should bring to the table. The insights that actually cause your execs to take a beat, discuss, and refine your business’ GTM strategy.
Today we’re launching Blindspot Interviews to get those insights: on-demand, AI-conducted interviews with any buyer who has direct experience with a competitor. Current customers, former customers, buyers who evaluated a competitor and picked them, or buyers who evaluated a competitor and passed.
Our goal at Klue is to provide PMMs with an understanding of their buyer, market, and competition that gives them (and their business) the edge they need to win in their markets.
Blindspot interviews are another step in that direction.
What Blindspot Interviews are
You tell us the competitor and the buyer profile: role, seniority, segment, and industry. Klue sources qualified respondents, conducts a structured AI interview, and delivers three things straight into your Klue instance: a summary of key findings, an AI-refined transcript with themes, and stores it ready to query in Ask Klue via our platform or your LLM of choice.
Why Product Marketers are using Blindspots
Buyer insight that goes beyond your pipeline
You’re not limited to deals you were in. You can go after the account that picked a competitor without ever knowing you existed, the customer that left them last quarter, or the prospect who kicked the tires on your rival and moved on.
“With Blindspots we are hearing from buyers where we are not even involved in a deal; what decisions they make that we are never present for. Now we have an even better understanding of our buyer and can make strategic decisions accordingly.”
— Voice of Customer Manager, compliance and risk management software company
Zero sourcing lift
Getting buyers on the phone has always been the hard part of win-loss interviews: chasing sales for contacts, building lead lists from your CRM, waiting on approval. Blindspot Interviews remove that entirely. You choose the target, Klue finds, screens, and runs the interview.
By the time a deal officially closes and I pull a win-loss list, those people have not talked to us in a thousand years. Blindspot interviews are a completely different path in, with far less friction than traditional win-loss outreach.
Kristen Kalz
Sr. Market Research Analyst
Insight that’s actually usable
Interviews don’t land in an inbox to be processed by hand. They flow straight into Klue via AI win-loss analysis, with a full summary, transcript, and tagged key themes.
These reports live in your Klue database as another source of competitive intelligence, queryable alongside your existing competitive intel and win-loss insights: ready to help inform battlecards, positioning work, and answer the questions your product, sales, and exec teams keep asking.
Capture your buyer’s voice beyond your pipeline
Win-loss shows you why you win and lose the deals you’re in. Blindspot Interviews show you what’s happening everywhere else: the deals you were never part of, the customers who left without saying why, the buyers who considered your competitor and moved on.
Your pipeline was never the whole market, now you can see the rest of it.
Learn more about Blindspot Interviews: klue.com/blindspot-interviews
SHARE THIS POST