Overnight, AI shifted the expectations for Competitive Intel.
Your sellers now expect quick answers that help them win the specific deal they are in right now. They don’t want generic battlecards or high-level summaries from PMMs or CI pros. They want to know how to win this deal, against this competitor, based on these buyer requirements.
That is why our customers love Deal Tips.
It allows Klue’s AI to proactively send a specific email or Slack to a rep the moment it detects a threat, providing recommended actions based on what matters to that specific buyer and your validated competitive content.
This helps sellers win the specific deal they’re in, and enables PMMs to support every competitive deal in their pipeline.
Now Introducing Klue Deal Tips Admin View
And now, PMMs and CI Teams have even more control and visibility into deal support with Deal Tips Admin View.
With Deal Tips Admin View, you can now review every single tip Klue has generated. You can see the sellers, the prospects, and the competitors involved, giving you a command center for your enablement strategy.
And then when you feel comfortable on quality you just click a button on the Admin View to enable Deal Tips to be sent:
Why We Built Deal Tips Admin View
We built this because context matters.
Exceptional PMMs know that a competitor’s reporting feature crashes if the data set is too large. They know another competitor’s “24/7 support” is just a chatbot until you pay a premium tier. And they know the specific landmines to lay that will make a buyer second-guess their decision.
When we first rolled out Deal Tips, the feedback was loud and clear. Sellers loved getting Deal Tips. PMMs loved how easier it became to scale deal support, and they wanted a level of control.
As Jason Harsh, Principal of Market Intelligence at Gainsight, puts it:
“It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.”
And yet another shared:
“I love that my reps are getting help, but I am terrified if I can’t see what they are getting.”
You need governance.
You need to know that the AI is sending the right insights.
The Admin View allows you to audit each insight.
For instance, you can click into any tip. You can read the email. You can see the buyer requirement that triggered the insight. You can verify that the advice matches your internal strategy and tweak it for nuance if needed:
Two Use Cases for Deal Tips Admin View
Most importantly, we designed this view to help you move from a reactive support role to a proactive revenue driver.
Here’s how you can use it starting today.
1. Prioritize Large Active Competitive Deals
Picture coming into work on Monday.
You open the Admin View. You don’t have all the time, so don’t scan every single tip. You use the Opportunity Value to filter by deal size. You look for the six-figure opportunities.
Say you spot a $120,000 renewal where the rep is up against a low-cost competitor. You open the tip. You see what the automation sent. It’s good, but you know you can add that extra 10% of your expertise to seal the deal.
You Slack the rep:
“Hey, I saw you have the BigCorp renewal call follow-up today. The automated tip is solid, but remember to mention X about their security compliance. It’s a deal-killer for them.”
By filtering for large strategic deals, you ensure you are spending your time on the deals where that trust and your expertise is most needed.
2. Spot Patterns By Competitor, Deal, or Seller
Sometimes the signal to prioritize isn’t in one deal.
It’s in the aggregate of deals over a given period.
Say you look at your Admin View and see certain competitors appearing in fifteen different deals in the past month:
The Admin View turns anecdotal evidence into hard data.
Once you spot that certain competitors are surging, you can respond proactively. You could share with your Sales Manager the deal tips going out to the individual reps working on deals involving those competitors.
You can go to your VP of Sales and say:
“I noticed a spike in Competitor X appearing in sales calls with Y type of buyers. I am going to run refresher training this Friday on how to trap them early.”
Prioritize What Matters Most
The job of a PMM goes beyond creating enablement content. Our ultimate job is to influence revenue.
We built the Deal Tips Admin View to help you do that without burning out. It gives you the visibility to trust the automation and the tools to intervene where it matters most.
For our current customers, this view is live. Join others already loving Deal Tips inside Klue, like Jordan Glenn, Sr. Business Process Analyst at Blackbaud:
“The chat interface completely changed how sellers access competitive intel. Consumption for Ask Klue and Deal Tips has skyrocketed.”
If you’re still trying to manage competitive intel via spreadsheets and ad-hoc Slack messages, and an unreliable LLM, this is your sign. You can’t be everywhere; but with the right system, your expertise can be.
Take a look at how you can maximize your impact while saving time with Klue here.
SHARE THIS POST