There’s a massive disconnect between buyers and sellers.
Why a deal was won or lost looks completely different depending on who you talk to. Your sellers say one thing, while your buyer says another. No wonder the CRM data we rely on leads to decisions made based on bias and gut-feel.
Win-loss programs help you get the real truth, but here’s the problem:
- Program owners are stretched way too thin
- Analysis eats up too much of their time
- And interviews are just really hard to scale
But it doesn’t have to be this way.
Introducing Klue’s 360° Win-Loss.
Capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy.
With Klue’s 360° Win-Loss, you can gather intel from win, loss, stay, churn, and seller interviews across three different types of research to give you a complete view of your buyer.
But it doesn’t stop there.
Klue AI analyzes all of that data to generate the high-quality insights needed to stay on top of competitive threats, create differentiated messaging and positioning, build better products for your customers, and improve sales performance.
Want to see how? Let’s dive in.
AI-Generated Insights
It’s important to know where you need to improve, but digging through a mountain of data to try to find common threads takes time and there’s so much room for error.
Klue uses AI to do the work for you, giving you an instant snapshot of key findings across all of your buyer and seller interviews including win-loss reasons, featured highlights, and more. With predetermined and custom tagging, you can save countless hours on analysis.
You can’t operate in a silo. Win-loss insights can make an impact across sales, marketing, customer success, product, and your executive teams.
Klue makes it easy to share continuous, actionable insights with everyone in your organization. With a single login and view-only permissions, each person is enabled to help inform and drive company strategy.
Bring Your Own Interviews
It’s important to stay close to the customer. So finding time to run a few interviews on your own is critical. But the hassle of transcribing, analyzing, and centralizing those calls only eats into your already slim bandwidth.
With Klue, you can take any interview recording and drop it straight into the platform where it will automatically be stored, analyzed, and tagged, delivering you a visualized set of AI-generated themes that are popping up across all of your research.
Collect Buyer Intel At Scale
You can’t interview everyone, but you need a way to keep a constant pulse on what’s going on with your buyers so you can identify any shifts that may need your attention.
With Klue, you can automatically send a 5-question survey to any opportunity your team has closed. Klue will identify prime candidates, send an automated email with the appropriate win, loss, or churn survey, collect and analyze responses, and deliver a summary of the findings.
Your Own Dedicated Research Team
You have so much going on that it’s critical to protect your bandwidth. But to deliver high-quality work on projects like messaging and positioning or pricing and packaging, you need objective feedback from your buyers to fuel your research and content.
WIth Klue, you’ll get your own dedicated team of experienced researchers to help build, run, and manage your program. This includes deep client discovery, the scheduling and conducting of interviews, and the delivery of reports and executive readouts so you can leverage insights to inform the work you’re doing.
Identify Threats To Your Pipeline
Knowing who you’re competing against helps you stay one step ahead of the competition. To do that, you always need a clear picture of the biggest threats to your pipeline.
With Klue, you can connect to your CRM and generate reports that visualize your competitive landscape, helping you spot emerging threats early and prioritize your competitors so you know where to focus.
Interested in learning more about Klue’s 360 Win-Loss? Get a demo today.
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