Klue (NEWS RELEASE)

Vancouver, British Columbia

Klue, a leader in both competitive intelligence and win-loss software, today announced its acquisition of Goldpan – a breakthrough startup specializing in AI-driven win-loss research.

The acquisition brings with it a number of AI technologies from Goldpan, including specialized interviewer, analysis & data extraction tools that the startup has developed in stealth over recent years. These new capabilities they’ve used with customers will enhance Klue’s existing products, allowing the company to deliver deeper buyer insights at scale for its clients. 

This acquisition puts Klue at the forefront of AI-powered buyer, competitive, and market intelligence while directly supporting the company’s core mission: equipping revenue teams with rich, actionable intel so they can win more competitive deals.

“What makes Goldpan unique is that they’re product builders who’ve spent years in the trenches doing win-loss work, creating products that solve their own problems,” says Jason Smith, CEO & Co-Founder of Klue. “The caliber of their team and technology is exceptional, and their vision for AI in this space is years ahead of the market.”

Founded in 2021, Goldpan quickly established a strong market presence by combining expert researchers with bespoke AI tools to deliver fast, high-quality buyer insights to clients. This innovative approach earned them a respected reputation among industry leaders and led to the development of technology that will now seamlessly complement and enhance Klue’s offerings. 

“We’ve been heads-down developing some really exciting AI tools that we think could disrupt the win-loss market,” says Matthew Reeves, Co-Founder of Goldpan. Co-founder, Rick Brooks-Hill adds “Joining Klue means we can deploy this tech at a much larger scale, giving Klue customers greater access to high-value insights.”

Making win-loss analysis faster, smarter, and way more accessible is part of Klue’s bigger journey to redefine how companies use market, competitive and buyer insights at scale. Now, human-led research interviews are augmented with the ability to collect research affordably at scale and provide more competitive coverage. All in the mission to advance AI capabilities across both Klue’s Compete and Win-Loss products.

###

About Klue:

Klue is a Competitive Enablement platform that combines competitive intelligence with win-loss analysis to deliver the continuous insights sellers need to work and win competitive deals. Using AI to analyze and extract meaningful insights from thousands of data sources, Klue enables reps with the personalized, actionable content they need to compete more effectively.

Klue has over 250,000 users and is a leader in all Competitive Intelligence, Market Intelligence, Sales Enablement, and Win-Loss categories on G2. Klue has been named one of Deloitte’s Fast 50™ and Technology Fast 500™ fastest-growing companies for four consecutive years (2021-2024), was listed as a Strong Performer in Forrester’s 2024 Market and Competitive Intelligence Wave Report, and was recognized as one of Globe & Mail’s Top Growing Companies five years in a row.

Learn more about Klue at: https://klue.com/

About Goldpan:

Goldpan is an AI-driven buyer research company that conducts win-loss, buyer persona, and churn research for B2B businesses. The company combines bespoke AI tooling with expert human analysis to deliver fast, high-quality insights at scale. Goldpan’s proprietary AI tooling automates repetitive research tasks while keeping human experts in the loop. Based in Vancouver, Canada, Goldpan’s innovative research approach has helped clients across SaaS, education, and more transform buyer and customer feedback into tangible competitive advantages.

Learn more about Goldpan at: https://goldpan.ai/

Media Contact: 

Katie Berg
VP, Marketing
katie@klue.com