Klue (NEWS RELEASE)

Vancouver, British Columbia

Klue today announced its acquisition of Ignition, an agentic AI platform built for product marketers. The deal accelerates Klue’s mission to be the AI-driven leader in market, competitive, and buyer insights. 

Ignition’s technology spans the full product marketing cycle – from customer research and competitive strategy to roadmapping, launches, messaging, and voice-of-customer insights. By acquiring Ignition, Klue will accelerate development of its AI-driven Compete and Win-Loss products, giving customers more powerful ways to capture buyer feedback, generate competitive insights, and equip sales teams to win.

“This acquisition is about building better AI products, faster,” said Jason Smith, CEO and Co-Founder of Klue. “Ignition has developed agentic AI that makes product marketers more effective and helps sales teams in competitive deals. Over time, you’ll see that technology woven into Klue’s Compete and Win-Loss products, and we’ll also use parts of it internally to strengthen our own AI operations.”

Ignition has been adopted by leading companies worldwide and is recognized for making product marketers more efficient and effective. That focus on enabling marketers to do more with less is directly aligned with Klue’s vision for AI-driven Compete and Win-Loss.

“What excites me most is the fit,” added Smith.  “Ignition was built by product marketers for product marketers – the same people Klue serves every day. Derek, Karthik, and their team have built exceptional technology, and through this acquisition, we’ll be collaborating with them on internal AI projects as we build the next leg of our AI journey.”
About Klue
Klue is a Competitive Enablement platform that combines competitive intelligence with win-loss analysis to deliver the continuous insights sellers need to work and win competitive deals. Using AI to analyze and extract meaningful insights from thousands of data sources, Klue enables reps with the personalized, actionable content they need to compete more effectively.

Klue has over 250,000 users and is a leader in all Competitive Intelligence, Market Intelligence, Sales Enablement, and Win-Loss categories on G2. Klue has been named one of Deloitte’s Fast 50™ and Technology Fast 500™ fastest-growing companies for four consecutive years (2021-2024), was listed as a Strong Performer in Forrester’s 2024 Market and Competitive Intelligence Wave Report, and was recognized as one of Globe & Mail’s Top Growing Companies five years in a row.

Learn more about Klue at: https://klue.com/

About Ignition
Ignition is an AI-powered platform for product marketers, offering agentic AI support across the go-to-market lifecycle. Its technology helps teams streamline customer research, competitive strategy, product launches, messaging, and voice-of-customer insights. Founded by Derek Osgood and Karthik Suresh, Ignition has supported thousands of customers worldwide in launching better, faster, and smarter.

Learn more at https://www.haveignition.com.Media Contact
 Katie Berg
VP, Marketing
katie@klue.com