Every company’s AI can already read its own docs. Point it at your CRM, your wiki, your call recordings, and it will tell you back, fluently, what you already knew.

But those tools tell you nothing about the five deals that just slipped to a competitor, or what a buyer said about you when no one from your team was in the room.

That signal doesn’t live in your systems. It lives in independently-gathered win-loss interviews and continuous competitive monitoring, which is the entire reason Klue exists. 

Today, that signal goes live inside Glean.

Two ways to use Klue data inside Glean

In search. Once connected, Klue cards and battlecards get indexed straight into Glean’s search — ranked alongside your CRM, your wiki, and everything else Glean already knows, filterable by competitor, topic, and tag. No separate tab, no “remember to check Klue first.”

In your Glean Assistant and Agents. With Klue’s MCP connected, Glean Assistant and any agent built in Agent Builder can call Klue directly — live, cited, current. Ask “what’s our latest pricing intel on Acme?” and get a sourced answer pulled straight from Klue, not a guess dressed up as one.

Who can use competitive and win-loss intel in Glean

For PMM and CI teams:

  1. Your compete and win-loss library stops being one tool among many that people have to remember exists. It becomes the grounding layer behind every answer Glean gives and every agent your company builds on top of it; which means you maintain it once, in Klue, and it’s current everywhere.
  2. Read and write capabilities for admins. PMMs and CI teams can create or update cards and battlecards, and Klue admins can pull win-loss reports and interview transcripts, all from inside Glean.
  3. Permissions travel. Nobody sees more in Glean than they’d see logged into Klue directly. Admins can determine what gets seen by stakeholders.

For sales reps:

Sellers get the competitive answer to a live deal question in the tool they’re already in. No new login, no separate search, no waiting on a Slack reply from PMM.

Klue is the data layer giving Glean trusted competitive, market, and buyer data

For PMM and CI teams, this integration means having one place where your competitive intel, win-loss evidence, and buyer voice is accurate, current, and vetted. Everything you do within Glean is only as good as that source.

That’s what this actually powers: the on-demand answers your sellers get in the middle of a deal, the research work your team would otherwise be doing by hand every time a question comes in, and the agents you’re building — in Glean and elsewhere — to take PMM and CI work off your plate. 

Get the library right once, and all three get better without extra work from you.

Book a walkthrough.