Klue (NEWS RELEASE)

Vancouver, British Columbia

Klue, the Competitive Enablement platform for B2B revenue teams, today announced the launch of Compete Agent—an AI agent designed to eliminate manual work and deliver real-time competitive deal intelligence directly to sellers right where they work. Purpose-built for competitive enablement, Compete Agent helps teams scale competitive deal support while freeing CI and Product Marketing leaders to focus on the strategic work that needs their attention.

“Competitive intel isn’t broken, it’s just overwhelmed,” said Jason Smith, CEO and Co-Founder of Klue. “CI teams are stuck updating battlecards, digging through sales calls, and answering one-off questions in Slack. Meanwhile, the work that actually helps win deals, like positioning or uncovering what plays to run, gets pushed aside. That’s why we built Compete Agent. It’s not just here to automate tasks, it’s built for the way CI should work today. Grounded in real deals, not just tracking competitors. Your agent learns from what’s actually happening and delivers the insights your team needs to compete and win in the moments that matter.”

Designed to eliminate the manual tasks that often crowd out strategic priorities, Klue’s Compete Agent operates on two fronts:

  1. Research & Analysis: It collects and analyzes intel from the public web, sales calls, win-loss interviews, and internal documents. It builds competitor profiles and keeps them up to date.  And it helps you run deep research to uncover trends in your data that you can use to auto-generate competitive content or share with the rest of the org.
  2. Competitive Deal Support: It detects which competitors are in the deal, what pain points are surfacing, and what buyers are actually saying. It recommends next steps to take based on the context of that specific deal. And it proactively delivers those insights straight to a seller’s inbox, while standing by in Slack to answer any competitive questions on the fly.

Unlike AI tools like ChatGPT or internal LLMs that are reactive, lack domain expertise, don’t allow for human-in-the-loop verification, and are disconnected from the tools seller’s use, Klue’s Compete Agent is purpose-built for competitive enablement. It proactively delivers insights based on what’s actually happening in competitive deals. It’s trained on your competitors, products, and positioning, not just data found on the internet or outdated documents. Every output is backed by human oversight to ensure accuracy and trust. And because it’s deeply integrated into your sales team’s workflow, insights reach your team when and where they need them most.

“I can’t be in every deal. But now I don’t have to be because I know that Klue is,” said Jason Hersh, Principal, Market Intelligence at Gainsight. “It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.”

About Klue

Klue is a Competitive Enablement platform that combines competitive intelligence with win-loss analysis to deliver the continuous insights sellers need to work and win competitive deals. Using AI to analyze and extract meaningful insights from thousands of data sources, Klue enables reps with the personalized, actionable content they need to compete more effectively.

Klue has over 250,000 users and is a leader in all Competitive Intelligence, Market Intelligence, Sales Enablement, and Win-Loss categories on G2. Klue has been named one of Deloitte’s Fast 50™ and Technology Fast 500™ fastest-growing companies for four consecutive years (2021-2024), was listed as a Strong Performer in Forrester’s 2024 Market and Competitive Intelligence Wave Report, and was recognized as one of Globe & Mail’s Top Growing Companies five years in a row.

Media Contact

Katie Berg • VP Marketing

katie@klue.com