A six-figure deal is reaching the finish line. Your sales rep is confident. But once the prospect drops a pointed objection about a competitor’s pricing structure?
The rep freezes for a second.
They try to pivot, but the momentum is gone. The deal stalls.
Somewhere in your company, another rep handled this exact objection just two days ago. They used a specific talk track that turned a “too expensive” concern into a “let’s sign” moment. The successful rep didn’t just survive the objection. They used it to advance the deal.
The problem is that you don’t know it. That winning objection response stays trapped in one rep’s head or a single call recording.
This is a gap that kills quarters.
It is the distance between your top reps and the rest of the team. We built Objection Handling that Works, a feature of Klue’s Auto Insights, to help you bridge this gap by surfacing the winning tracks that tip six-figure deals.
How it Works: Automating the Discovery of Winning Plays
Most AI tools for objection handling fail because they provide generic advice. The truth is that Open LLMs lack source judgment because they aren’t dynamically plugged into what’s happening in your actual deals.
As a result, they offer broad claims that reps don’t trust.
Klue takes a different approach.
Our unique grading system identifies the frequency of objections and the successful responses happening inside your own walls.
Here’s the breakdown of how Klue’s Compete Agent identifies those hidden tracks turning objections into deal-advancing plays.
1. The 90-Day Evidence Audit
The agent analyzes your calls over the last 90 days to find every instance where a competitor was mentioned alongside a specific objection. This ensures the data is recent and reflects the current market landscape.
2. A Result-Based Grading System
Klue determines if an objection response was successful by looking at the outcome. It identifies when a rep’s response led to a positive sentiment shift or moved the deal to the next stage. It ignores the noise and focuses on the talk tracks that actually landed well with the buyer.
3. Automatic Categorization
The agent organizes these insights into logical, strategic categories. Instead of a random list of calls, you see objections automatically grouped by Pricing and ROI, Functionality and Features, Brand Reputation, etc:
4. Weekly Intelligence Refreshes
This data refreshes every Monday. This ensures you, the PMM, has access to the latest winning talk tracks without having to manually update a single battlecard. You simply review and approve them for your reps.
And once you do, each insight is delivered as a structured Klue Card. It shows the specific objection, a recommended talk track, and a link to the call snippet so reps can hear the tone and delivery for themselves.
For Your Sellers: Enablement When It’s Most Needed
The best objection handling happens before the rep even gets on the call.
With Klue, sellers receive proactive preparation. Through Deal Tips, Klue automatically sends relevant objection handling cards you’ve approved to reps based on the competitors involved in their active CRM deals.
Before their next call with a prospect, for instance, they get an email with the objections to expect and how to handle them in their inbox:
They can study the winning plays before the prospect even brings them up.
But it doesn’t end there.
If one of your reps faces a reactive objection while working a deal, they use Ask Klue. Instead of searching through a library of documents, they can ask, “I’m on a deal against clickup and… what do I do?”
Ask Klue doesn’t guess.
It pulls directly from your validated Objection Handling cards. The rep gets a proven response backed by real-world evidence from the field.
This ability to handle objections on the fly can tip the scales of a six-figure deal that might have otherwise been lost to a competitor’s pricing tactics.
Massive Time Savings For PMMs and CI Pros
As a PMM or CI lead, your goal is to be a strategist, not an archivist. But the current way of doing this task is a manual grind. You scrape websites, comb through Slack, and hunt for ‘the good bits’ in call recordings.
It’s not your fault that this process is broken. Without the right system, you’re forced to spend your week on discovery rather than enablement.
Objection Handling that Works transforms your workflow.
Compete Agent surfaces the key moments for you. You no longer have to go on ‘fishing expeditions’ in Gong calls. Instead, you spend your time validating the insights the AI has already found. Specifically, you can quickly listen to snippets of how prospects are bringing up specific objections.
And, importantly, you can see the exact talk track call snippets your top reps are using to handle the objection and advance deals, so you can finetune and scale that across your org:
This provides three core benefits for your team:
- Trusted Plays: Because the insights are pulled from real calls, reps trust them. They aren’t ‘corporate messaging;’ they are ‘field-tested’ tracks.
- Competitive Research: You can search across these objection cards in Ask Klue to identify trends. If the ‘pricing’ category is growing with more tracks, you know it’s time to adjust your broader positioning.
- Recognition for Top Reps: This feature shines a light on the reps who are excelling. Their successful tracks become the standard for the entire organization.
Guy Larcom, Product Marketing Manager at Emburse, used this process to move away from manual data collection:
“I needed a way to get insights from calls and derive something from them. With Compete Agent, we’ve been able to get many more pieces of evidence that I can take and distill into specific sales talk tracks.”
By weaving these pieces of evidence directly into his enablement work, Guy saved massive amounts of time while providing his sales team with the intelligence they needed to win.
Turn Discovery Into Deal Velocity
When your reps have ready access to updated insights on how their peers are winning, they stop guessing. Their confidence increases. And they move from researching objections to closing deals faster.
Real competitive advantage comes from knowing what is working inside your company right now. It comes from taking the brilliance of your top reps and putting it in the hands of every other rep on your team.
This is how PMMs get out of the grind of manual research and content creation, and work with AI to support every deal in your pipeline. Klue’s Auto Insights identifies the winning tracks for you, so you can focus on the strategy and positioning that wins the market.
Ready to see which objections are stalling your deals?
Request a Demo of Klue Auto Insights.
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