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Product marketing is one of the few job functions that touches product, marketing and sales. Product marketers are that rare unicorn that transcends and defies traditional business units. They sit right at the intersection of the product team. I’ve worked with PMM teams that actually have two desks – one in marketing and one in the product team area so that they can divide their time equally. Because they are so vitally important as a bridge to both. Their role requires positioning and messaging for products and new features, driving demand, and usage, enabling the sales team to understand how to talk about the product, and making sure customers understand how to use it.
Product marketers follow the ABC’s = Always-Be-Closing, by understanding the customer.
What’s the challenge? When win rates start to drop, Product marketers may have a general idea of what’s wrong, however they don’t know how to fix it. It could be price, the value proposition, how it’s being conveyed.
Product marketers use Battlecards to position their team as an expert, someone who “knows”. Battlecards are the secret weapon to arming sales team with detailed intelligence designed to sell to a specific customer. Winning sales battlecards dig deep on facts and insight. They are up-to-date and readily available.
The Product Marketer’s Guide to Creating Battlecards that Win covers everything from what a Battlecard is, to what every Battlecard should have (if you want to win).
Want to learn more about winning Battlecards? Download our ebook here.
Competitive Enablement
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
Competitive Enablement
Product Marketing
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
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