Ask Klue Research Mode gives PMMs and CI pros a faster way to run deep competitive analysis using natural language prompts. It replaces the grind of switching between tabs, piecing together screenshots, and digging through outdated docs.

To help you use it effectively, our Content Services team (shouts out Jahbari 🙌) has compiled 15+ prompts designed to speed up your research and surface insights that actually move deals forward.

Whether you’re building a new battlecard, updating existing content, or gathering intel for a specific industry, these prompts will help you work faster and with more confidence.

Let’s dive in 👇

What is Ask Klue Research Mode?

Ask Klue Research Mode is a capability within Klue’s Compete Agent that allows PMMs and CI pros to conduct in-depth competitive analysis using natural language prompts within a simple chat interface.

Unlike generic chatbot tools, it pulls directly from your company’s real competitive data — including Klue Battlecards, News Alerts, Knowledge Hub documents, win-loss interviews, call recordings — and verified public sources to generate synthesized, citation-backed insights in seconds.

It’s built to replace the manual grind of digging through tabs and scattered documents. Just type your question into the Klue app, Slack, or Salesforce, and Research Mode delivers deal-relevant intelligence grounded in real buyer behavior.

In short, you can think of Ask Klue Research Mode as your always-on competitive research partner: fast, accurate, and built to help you make decisions that win deals.

Your Complete Prompt Library

From building battlecards to surfacing deal-specific insights, these 13 prompts cover the most common competitive research tasks. Copy, customize, and paste them into Ask Klue to get instant answers.

Building a New Battlecard from Scratch

When you’re creating a net-new competitor battlecard, tackle it one card at a time with these prompts:

1. Company Overview Battlecard

Prompt:

Create a “Company Overview” card for [Competitor Name].

Using Public Web Search and a search of all internal Klue Alerts, provide the following information in a structured format:

– Company Description: Core business, primary product, and target customer profile. – Founded: The year the company was founded. – HQ: Current headquarters location. – Employee Count: Latest estimated number of employees. – Funding: Details on their most recent and significant funding rounds. – Recent Headlines: A bulleted list of the top 3-5 most relevant news headlines from the last 6-9 months. For each headline, provide a one-sentence summary and the source link.

When to Use: When you need a comprehensive snapshot of a competitor’s current state. Also, perfect for onboarding new competitors into your program or preparing executive briefings.

2. Why We Win Battlecard

Prompt:

Create a “Why We Win” card against [Competitor Name] with at least 4 winning points.

For each of the 4 “Why We Win” points:

1. Define a core theme comparing our strength to their weakness (e.g., “Our [Strength] vs. [Competitor Name]’s [Weakness]”).

2. Then, for each theme, generate the following: – Context: Leveraging Public Web Search for reviews, our internal Win-Loss reports from the last 12 months, and any uploaded competitive intel files in Knowledge Hub, find evidence of challenges or weaknesses related to [Competitor Name]’s specific weakness. Summarize the findings and cite sources. – What to Do: Generate a powerful, open-ended discovery question a salesperson can ask a prospect to expose this specific pain point.

When to Use: Use this when building net-new competitive content or when win rates against a competitor start declining, and you need fresh differentiation angles.

3. Why We Lose Battlecard

Prompt:

Create a “Why We Lose” card against [Competitor Name] that details their top 3-4 market strengths.

For each strength:

1. Define the Theme: Clearly state the competitor’s strength (e.g., “[Competitor Name]’s Established Enterprise Presence”).

2. Generate the following: – Context: Using Public Web Search, alerts, any uploaded competitive intel files in Knowledge Hub, our internal Win-Loss reports, find evidence that supports this strength. Summarize their core marketing message in this area and cite sources. – What to Do: Suggest a concise counter-positioning strategy for our sales team that acknowledges the strength but pivots the conversation back to our unique advantages.

When to Use: Critical for honest competitive positioning. Run this after losing multiple deals to a competitor or when entering a market where they’re the incumbent.

4. Trap-Setting Questions Battlecard

Prompt:

Create a “Discovery & Trap-Setting Questions” card for [Competitor Name].

Analyze public sources, any uploaded competitive intel files in Knowledge Hub, our internal Klue Win-Loss reports, and all Klue Alerts that mention customer feedback on [Competitor Name] from the last 12 months.

Based on the common pain points found, generate a list of 3-5 open-ended trap-setting questions. For each question, provide:

– Why this works: A brief explanation of the specific weakness or pain point the question is designed to reveal. – How to follow up: A suggestion on how to pivot the conversation to our product’s strength.

When to Use: Perfect for sales enablement sessions or when updating discovery call scripts. Especially valuable when competing against entrenched incumbents.

5. Objection Handling Battlecard

Prompt:

Create an “Objection Handling” card for [Competitor Name].

Based on [Competitor Name]’s known market strengths, generate responses for the 2-3 most common objections our sales team is likely to face (e.g., objections related to their stronger feature set, enterprise reputation, or lower price).

Please phrase the objection as something the prospect would actually say in between quotation marks. For each objection, draft a concise response that:

1. Validates the customer’s concern (“I understand why you’d think that…”). 2. Reframes the issue by highlighting a different value metric. 3. Pivots to our unique strength, using narratives from our existing Klue Cards, public sources, alerts and successful Win-Loss data to support the pivot.

When to Use: After hearing the same objections repeatedly in call recordings or when preparing for a major competitive RFP where you know their strengths will be highlighted.

6. Pricing Intelligence Battlecard

Prompt:

Create a “Pricing” card for [Competitor Name].

Using Public Web Search for pricing pages, articles, and customer reviews, describe their pricing strategy. Answer the following questions:

– What is their pricing model (e.g., tiered, usage-based, per-user subscription)? – What are the names of their known pricing tiers or packages?

Present this information in a clear table format and provide links to any sources found.

When to Use: Essential for pricing discussions and negotiations. Update quarterly or whenever competitors announce pricing changes.

7. Feature Comparison Battlecard

Prompt:

Create a “Feature Comparison” card for [Competitor Name].

Generate a comparison table with three columns: ‘Feature’, ‘[Your Company Name]’, and ‘[Competitor Name]’.

Use ✅ for “Has Feature” and ❌ for “Does Not Have Feature”.

Compare 5 key features, the ones listed below are simply example features, decide on the features based on what you know about us and the competitor:

– [Feature 1, e.g., Agentic Workflows] – [Feature 2, e.g., Gong Integration] – [Feature 3, e.g., Automated Alerts] – [Feature 4, e.g., Public Web Search in AI] – [Feature 5, e.g., Win-Loss Report Integration]

For each feature, use Public Web Search and uploaded product documents to determine the competitor’s capability and add a brief note explaining your reasoning.

When to Use: Crucial for RFP responses and when prospects ask for side-by-side comparisons. Update after major product releases from either side.

Maintaining Your Intelligence

8. Updating Existing Content

Prompt:

Update the content of the card pasted below.

Your task is to focus only on new information from the last 6 months. Use Public Web Search and a search of all new internal Klue Alerts to find recent headlines, product releases, pricing changes, or funding announcements relevant to this card.

Integrate the new information seamlessly and cite all new sources.

[Paste the existing card content here]

When to Use: Set a quarterly cadence for Tier 1 competitors, bi-annually for Tier 2. Also, run immediately after major competitor announcements.

9. Duplicating Cards for Similar Competitors

Prompt:

Create a new card for [New Competitor Name] that follows the exact format, structure, and strategic depth of the card for the competitor pasted below.

Your task is to replace all information to be relevant to [New Competitor Name], while maintaining the original card’s structure as a template.

[Paste the entire content of the original card you want to replicate here]

When to Use: When adding competitors in the same category or when you’ve perfected a card format that works well for your team.

Creating Industry-Specific Intelligence

When you need targeted intelligence for a specific customer’s industry, these prompts deliver the contextual insights that win deals:

10. Vertical-Specific Messaging

Prompt:

Find [Competitor Name]’s specific marketing messaging, solutions, and case studies for the [Customer’s Industry, e.g., Healthcare] vertical.

Summarize the key pain points they claim to solve for this industry and identify the specific products or features they highlight in their messaging. Provide sourced links to any industry-specific landing pages or whitepapers found.

When to Use: Before entering a new vertical or when preparing for enterprise deals in specific industries where positioning needs to be precise.

11. Industry Customer Evidence

Prompt:

Generate a list of [Competitor Name]’s known customers in the [Customer’s Industry, e.g., Financial Services] vertical.

For each customer, use Public Web Search to summarize the key results or benefits highlighted in any available case studies or testimonials. This will help us understand their perceived strengths and track record in this market. Provide sourced links.

When to Use: When prospects ask “Who else like us uses them?” or when building industry-specific battle cards.

12. Compliance and Regulatory Intelligence

Prompt:

Investigate [Competitor Name]’s compliance and regulatory standing for the [Customer’s Industry, e.g., Government] vertical.

Specifically, search for information on their key certifications (e.g., HIPAA, FedRAMP, SOC 2, GDPR, etc.). Identify any known gaps, customer concerns, or security issues related to their platform in this specific industry.

When to Use: Critical for regulated industries or when security/compliance is a key decision criterion in the deal.

13. Vertical Product Gaps

Prompt:

From the perspective of a user in the [Customer’s Industry, e.g., Manufacturing] industry, what are the most likely product gaps or feature limitations of [Competitor Name’s Product] compared to [Customer’s Name Product]?

Search reviews, industry forums, and our internal Win-Loss reports for mentions of challenges specific to this vertical (e.g., “lacks robust supply chain integration,” “doesn’t support specialized regulatory reporting”). This research will be used to create targeted, vertical-specific ‘Why We Win’ points.

When to Use: When customizing your pitch for industry-specific opportunities or building vertical playbooks.

Product Marketing

14. Deep Positioning Work

Prompt:
Using only cards titled “Loss Stories,” what language, framing, or positioning failed to resonate with buyers? Highlight where [Your Company’s] message didn’t match buyer expectations or where competitors communicated better.

When to Use: When you want to quickly uncover positioning & messaging misses and misalignment.

15. Buyer-Driven SWOT Analysis

Prompt:
Using cards titled ‘Win Stories’, ‘Loss Stories’, and ‘What Prospects Are Saying’, generate a comprehensive SWOT analysis table for [Your Company] versus [Competitor]. Base each point on actual buyer feedback and include specific quotes where relevant

When to Use: When you want to create a SWOT analysis grounded in real buyer feedback – not gut instinct.

Getting Started with Research Mode

The beauty of these prompts is their flexibility. Start with one competitor and build out their complete profile. Or focus on updating all your existing cards with fresh intelligence. The choice is yours.

Here’s the simple process:

  1. Choose the prompt that matches your goal
  2. Copy it from this guide
  3. Replace the bracketed placeholders with your specific information
  4. Paste into Ask Klue Research Mode
  5. Click “Copy Card” and paste the results into a new card

These prompts are battle-tested and ready to use whenever you need them.

No more blank battlecards. No more research marathons. Just instant, comprehensive intelligence at your fingertips.

Ready to get started with Ask Klue? Book a demo today!