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Jan 17th 2020

2 Ways to Make Your Competitive Intelligence Programs Effective

3 min

There are two key things you can do to help make your competitive intelligence programs for sales effective: keep it updated and overcommunicate with Sales.

How-to-Deposition-Your-Competition-Like-a-Champ
Jan 4th 2020

How to Deposition Your Competition Like a Champ

7 min

Winning a sales deal requires positioning your product as the right choice, while simultaneously depositioning your competition quickly.

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Nov 19th 2019

Competitive Battlecards 101: Approach-to-Market

4 min

Learn how to articulate your competitors’ go-to-market strategy with the Approach-to-Market battlecard.

5-Tips-to-Improve-Your-Sales-Battlecards
Jun 26th 2019

5 Tips to Improve Your Sales Battlecards

3 min

Five tips on how you can improve your sales battlecards so that reps can actually use them to win more competitive deals.

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Oct 4th 2018

Competitive Battlecards 101: How to Spot a Competitor Battlecard Template

4 min

Learn how to set your Sales reps up with strategies & tools to spot a competitor early in the sales cycle with this battlecard template.

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Jul 18th 2018

Competitive Battlecards 101: Why We Win Sales Battlecard Template

3 min

The ‘Why We Win” and “Why We Lose” battlecards share insights on why your company wins deals, and provides tools on how to deposition competitors’ strengths.

The-Warning-Sign-That-Your-Competitors-Are-Closing-in-on-You
Jul 12th 2018

The Warning Sign That Your Competitors Are Closing in on You

3 min

Do you know the warning signs that competitors are changing their positioning strategy to erode your market share? Learn what signals to look for.

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Apr 13th 2018

Competitive Battlecards 101: Positioning Battlecard Template

3 min

The positioning battlecard provides information on how a company positions their product/service in the market relative to others.

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Apr 5th 2018

Competitive Battlecards 101: Pricing Battlecard Template

4 min

The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.

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