FIND OUT MORE >
Everyone has competitors. Few know them well. Yet knowing your competitors products, features, clients, hires, sales and marketing helps win business, avoid surprises and sustain competitive advantage. The challenge is collecting, curating and consuming relevant intel. You don’t have time to dig through raw data, competitors sites, social channels or third-party review pages to uncover intel. Your team has no easy way to share what they discover. It all gets lost in the noise unless you have a process in place to catch, measure and release it all efficiently.
More apt, perhaps, to reverse the order. We spend so much time climbing to the top, we often forget what comes after us: the contenders setting their sights on our success. And so, our fortunes fall with our pride.
Your battlecards are too long. Trust me. Battlecards are one-page (two-sided if you must) summaries of key competitive points that your sales reps need to pitch against a specific competing product. Winning battlecards are framed by customer needs. They are current, accessible and they are concise.
You know that feeling of being fully and completely on? The power of being in control? That’s how your sales teams should feel in a pitch. They’ve got to believe in the product, sure, but even more importantly, they have to believe they are prepared for anything. Your job is to make them feel like f*cking superheroes and their superpower is a winning battlecard.
You can’t predict curveballs, but you can prepare for them. An integrated CI process positions you for strategic adjustments that may be required when a competitor makes a move in your direction. Reliable, customer-focused intel arms your sales reps with everything they need to defeat a competitor in the field.
When you know what your competitors are up to, you can outmaneuver them before they even make a move. That kind of intelligence comes not just from tuning in to the prolific amounts of data available both inside and outside your organization, but from having the wherewithal to curate and share it. It has to be relevant and it has to be available. If you’re responsible for making sure everyone has what they need to make the right decisions and win more business, not having a finely-tuned CI process in place is willfully ignorant and irresponsible. Don’t be that guy.
Competitive Enablement
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
Competitive Enablement
Product Marketing
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XLet's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XSubscribe to get our latest AI functionality and news in your inbox.
XOur Buyer Pulse feature, set to launch in Q2 2024, offers valuable insights into the factors influencing buyer decisions in your pipeline. By signing up for the waitlist, we can better gauge interest and proactively engage with you to streamline the setup and integration process before the feature becomes widely available.
X
