Integrations
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Klue QUARTERLY WINTER 2025
Automated Insights, Integrated Workflows
There’s a ton of workflows that product marketers and competitive intelligence teams need to use every day to keep on top of their competitive landscape.
So, we’re kicking off a series walking through how you can tackle these jobs to be done with Klue. First up, Venessa Richards, our Mid-Market Customer Success Manager, is walking through how you can speed up your competitive analysis with Klue Insights and our latest integration with Gong.
You can watch her walkthrough below or keep on reading.
Analysis is the biggest time suck that our customers face.
You have to block hours of your day to dig for competitive intel — whether your scrolling through hundreds of reviews, listening to your tenth Gong call of the day on 2X speed, or keyword searching win-loss transcripts…
… it’s a lot.
That’s where Klue Insights comes in.
With Klue Insights, you get real-time analysis of what customers are saying about your competitors’ products and services.
But it’s not just raw data—it’s curated to highlight trends, pain points, and unmet needs.
Let’s look at this example below. Just think about how much time you’d spend reviewing over 10,000 reviews of Miro to understand what your buyer liked and disliked about their product.
Klue Insights consolidates these all into one space and then categorizes them into strengths and weaknesses based on keywords and topics.
You can also filter these by themes, date range, and positive and negative sentiments. This gives a more nuanced view of customer and buyer experience.
But online reviews are just a fraction of the analysis work you need to be doing. One of the biggest sources of competitive intel comes directly from your buyer in win-loss interviews.
That’s why you can also have all of your win-loss interviews added into Klue Insights.
Now our AI cross-references both data sources to give an even more precise view of your competitors’ strengths and weaknesses.
Not only is this deep, unbiased competitive intel from your buyers, it’s also the social proof you need to enable your sales reps.
Whether they’re backing up a claim or objection handling, your sellers can turn to specific quotes shared directly from your buyers.
Online reviews and win-loss interviews are great sources from your buyer after they’ve evaluated your product or service.
But what about what buyers are saying during sales cycles?
This is a literal goldmine of competitive intel, especially as the deals are still in flight!
Unfortunately, Gong wasn’t built for product marketers doing competitive research… until now.
Here’s four ways our brand-new integration with Gong helps you:
Our Competitor Trend Tracker lets you visualize how often competitors are mentioned over time.
You can also filter this over a quarterly or six-month timeframe and view when competitors are being mentioned most at different stages of the deal.
That way you can make sure your sellers are armed with the best competitive content at the right time.
No more dropping pins or keyword searching, folks!
You can now see every competitor conversation Klue pulls in, including mention counts and call dates. With that means you can spend time digging into every snippet where a competitor is mentioned.
Let’s say there were a lot of mentions of your competitors on a call.
Well, then you’ve still got to block time to dig through it all right?
That’s why we added our summarization button to quickly capture the essence of what was said about a competitor, giving you even deeper and faster insights directly from your buyers.
Nothing is more powerful than words coming straight from the horse’s mouth. (not that we’re calling your buyers a horse… but you get the point).
When you spot a really strong quote from a buyer highlighting the limitations of your competitor’s, or even your own seller dismissing the competitor with ease; those are the clips you need to get to your sales reps ASAP.
That’s why you can embed those snippets directly into your sales battlecards, complete with a timestamp.
Now your entire salesforce can see what ‘great’ looks like when handling a competitor objection.
No product marketer has came to us and said that they want to do even more analysis.
There’s simply too much data that can slip through the cracks manually.
We’re excited that these new features are not only saving our customers time, but freeing them up to do the more impactful work: like enabling reps, hands-on deal support,
If those tasks sound more interesting than skimming through another online review, then check out Klue Insights.
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