Marketing Product Marketing

What are all the other Product Marketers doing?

August 17, 2016 by Klue

Smart Competitive Intelligence is a big part of the role for many Product Marketers. It’s too bad you don’t have a tool to help you manage that workflow. Instead, you’ve got a franken-stack of monitoring, note-taking, storage and communication apps wired together. And you’re killing it! For real, good job.


It’s no secret that collecting and curating all the rival intel across the web and in your own emails, texts, Evernotes and Slack channels can be time consuming and thankless. It’s almost impossible to manage the constant flow and updates. And, that’s on top of positioning, go-to-market strategy, customer-facing assets and sales enablement stuff you need to get done before lunch.


Tell us all about it. Tell us how you feel about the tools you use to the job you love? How do you do it? Why do you do it? And how do you describe it after you’ve had a glass of wine?

  • What tools do Product Marketers use to capture and deliver smart competitive intelligence?
  • How much time is spent on digging and sifting as opposed to analysis?
  • Is win loss analysis something that gets talk about but never executed?
  • How many people are responsible for sales enablement?

We’re collecting opinions and insights from hundreds of B2B Product Marketers like you, about the job—the good, the bad, the awesome—and then we’ll share it back in a report to all participants.

Take the survey – get the answers. (And some free ebooks, too!)

Take the survey now

Product Marketers Guide To Creating Sales Battlecards That Win. Product makreting templates for how to build competitive battlecards and how to manage competitive intelligence and market intelligence programs.