What can NASA teach you about building a competitive intelligence program? A lot more than you’d think.
In the 1950’s, the Space Race was dominated by two players – the U.S. and Russia – who competed neck and neck for dominance in space exploration. Eventually, Neil Armstrong landed on the moon and for decades since America’s held the title as the victor in the Space Race.
Well, things are changing. What began as an exploration into a new frontier by two superpowers carved a path for a booming market in commercial and military satellites. The demand for which has grown so much that it’s attracted new entrants and inspired countries like India and China to aggressively pursue their own space programs for exploration and military purposes as well as commercial interests.