Competitive Battlecards 101: Why We Win Sales Battlecard Template

Carly Paracholski

“Why We Win” Sales Battlecard Template

The “Why We Win” sales battlecard is an insightful resource for any company to have. As the name implies, this battlecard is all about how your company wins deals and beats the competition.

Formatting the “Why We Win” battlecard like this helps put a personal touch on your sales pitch and allows for a bit of name-dropping, which helps build credibility.

It should start with an overview of the main 3-5 points why your company beats the competition, followed by an elaboration of the details of why you win.

Want more tips and templates for your battlecards? Check out our Competitive Sales Battlecards 101 guide here.

How to Build the “Why We Win” Sales Battlecard

The process of putting together a standout “Why We Win” sales battlecard template is straightforward.

You need to keep the information clear, digestible and have examples with key takeaways. After all, a story can be an engaging communication tool to use in a sales call, or pitch, but it is worthless without having a takeaway, or selling point to prove.

To show how simple setting up a “Why We Win” battlecard is:

Step 1: Come up with a list of your competitors’ key weaknesses. This could be anything from workflow functionality to reporting and will vary based on your industry.

Step 2: Survey your sales team for recent win stories that highlight competitors’ weaknesses and support your strengths.

In the example below, here are the four fictitious reasons why our company wins against the competition.

Example:
Weakness: Competitor X is weak with respect to providing on-premise support.
Supporting Story: “A lot of companies depend on their traditional on-premises data management and can’t use Snowflake until they shift to the clouds.”

Embedding Social Proof into your Battlecards

Some of our clients’ most used battlecards are ones with content that goes well beyond plain text. The Why We Win battlecard is an opportunity to flex that multimedia muscle.

Embedding social proof into these cards, through awards badges and customer logos, is one of the more effective ways to accomplish this.

As you can see, building a “Why Win Win” competitive battlecard is straightforward, but has the potential to save your Sales team during a competitive deal. If you want to learn more, download our Competitive Sales Battlecards 101 Ebook.

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