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Competitive Enablement

How to Find, Target, and Take Your Competitor’s Customers

Nothing is sweeter than landing a customer that jumps over from your competitor. Here's how to find, target, and take these buyers from them.

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THE COMPETITIVE ENABLEMENT SHOW

Competitive Enablement

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

4 min

Competitive analysis is a time suck. But it doesn't have to be! Here's how you can get deep competitive insights in seconds with Klue.

Competitive Enablement

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

3 min

Buyers have a lot to say about your competition.  Especially on Gong calls, where competitors are being mentioned all the time. But, we’re struggling […]

Competitive Enablement

How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback

2 min

Buyer feedback during the sales cycle isn’t just a nice-to-have; it’s becoming mission critical. There's gold to be found in your sales calls.

Competitive Enablement

How to Nail Your Competitive Positioning (with examples)

5 min

Competitive positioning isn't just saying that you’re better than alternatives. Here's what it is and how to nail it, with examples.

Interviews

Why Old-school Competitive Analysis is Old News

3 min

Dylan D'Urso shares why old school competitive analysis, like SWOT and Harvey Balls, is old news in competitive intelligence.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Get Klue'd In

COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

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BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

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Product Updates

Announcing Klue & Gong Engage: Competitive intel when and where your reps need it

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You can new get your reps competitive insights from Klue instantly in the Gong Engage platform.

Competitive Enablement

6 Tips For Getting Buy-In From Your Salesforce Admin    

2 min

Partnering with your Salesforce Admin is key to your Compete program success. Here are 6 proven tips on how to gain influence.

Win-Loss

Two of our Product Marketers (barely) Survived Running Win-Loss, Here’s Why.

4 min

Our product marketers (barely) survived running win-loss. They share their cautionary tales, and why they’ll never do win-loss alone again.

Competitive Enablement

How to use Klue to Measure the Impact of Your Competitive Intelligence Program

2 min

What does a successful competitive intel program look like? It starts and ends with impacting revenue. Here's how to get started.

Competitive Enablement

Level Up Your Compete Program With Klue and Salesforce

3 min

The Klue and Salesforce integration is a cheat code for your competitive intelligence program. Find out how you can use it today.

Competitive Enablement

Types of Competitors: Understanding (and beating) Direct and Indirect Competition

5 min

There's two types of competitors you often face: direct competitors and indirect competitors. Here's what they are and how you can beat them.

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