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Case Study
Blackbaud’s competitive intelligence program is run by a team of one. Jordan Glenn, Senior Business Process Analyst, is responsible for CI, win-loss, and competitive enablement across a global sales org.
Her setup relied on CI Radar alerts, Salesforce chatter, Excel spreadsheets, and newsletters. It was inefficient and difficult to maintain:
Jordan needed a technology partner to deliver scale, speed, and credibility to her compete program.
Sellers were missing the opportunity to target valuable differentiators in their sales decks.
Jordan Glenn
Sr. Business Process Analyst
Blackbaud turned to Klue’s Compete Agent to centralize intel and bring AI-powered efficiency into its compete program. Jordan used the following features:
The chat interface completely changed how sellers access competitive intel. Consumption for Ask Klue and Deal Tips has skyrocketed.
Jordan Glenn
Sr. Business Process Analyst
Win More Competitive Deals
Since implementing Klue’s Compete Agent to enable sellers, Blackbaud has seen a 28% increase in win rate increase against top competitors, leading to impressive ARR dollars influenced.
Save Time at Scale
Because Klue synthesizes insights from across multiple sources and enables sellers for her, Jordan saves ~10 hours per week, the equivalent of two full workdays back. Sellers save time by avoiding manual searching and guessing, with adoption far higher than before.
Compete Agent saves me two days a week and has increased our win rates by 28% against our top competitors. It’s a game changer for how Blackbaud competes.
Jordan Glenn
Sr. Business Process Analyst
Here’s just a glimpse of some of the seller feedback Jordan has received since launching Klue’s Compete Agent:
Many teams experiment with generic AI tools, but Blackbaud quickly saw the limits.
Without context on Blackbaud’s products, competitors, or brand, generic AI answers were non-deal specific and often off-message.
General AI tools don’t fully know Blackbaud or our competitors. With Klue, we see very little hallucinations. The outputs are almost perfect in our brand tone; reps can copy, tweak, and leverage for customer discussions. We’d never trust a general AI tool to do that.
Jordan Glenn
Sr. Business Process Analyst
Strategic Value
Compete Agent has elevated competitive intelligence at Blackbaud from a manual, behind-the-scenes function to a trusted driver of revenue and strategy.
Customer Overview
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility, and individual change makers, Blackbaud’s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and $100 billion donated, granted, and invested through its platforms every year, Blackbaud’s solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at blackbaud.com or follow us on twitter LinkedIn, Instagram and Facebook.
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